Agency

When you’re a small ad agency competing against big dollars, you have to be creative. Better yet, you have to be really clever. It’s like David against Goliath.

Webster Dictionary’s definition of procurement is “the act of obtaining military supplies by a government.” So it seems that over the past few years, clients have become governments and we are military supplies. If I have to be a military supply, I want to be an F-16 jet fighter. I would be very expensive, very powerful and very attractive to any government. So maybe we should change our name to F-16. Hell, if agencies like Mother and Naked can make it big, imagine the look in the procurement department’s eye’s when they are scrolling through a long list of potential “military supplies” and see they can buy an F-16. It’s a new business no brainer.

By Joe Zubizarreta / Zubi Advertising. To read El Blog CLICK above.

Gonzalo Alonso who is the VP of Operations with Globant and was General Manager for Spanish-Speaking Latin America at Google. On his blog he rants about the way ad agencies do business and how clients are not receiving the ROI they are seeking.

John A. de Armas announced that he will be leaving his post of VP of WorldDirect for DIRECTV, Inc. In this role at DIRECTV, de Armas was responsible for the management of US Hispanic and the foreign-language services available on DIRECTV including programming acquisition to marketing.

The 2010 U.S. Census is expected to find that Hispanics number more than 50 million in this country, and they command $1 trillion in buying power. Yet 50% of U.S. advertisers, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts. The field is wide open for companies that recognize the incredible power of Hispanics as a driver of their businesses.

Degree Men, official partner and antiperspirant/deodorant of the Mexican National Team, kicks off its 2010 partnership with a thrilling street-level Futbolote Challenge at Futbol Fiesta.

A study conducted pro bono by Encuesta, Inc. in November 2009 compared how U.S. Hispanics and non-Hispanics perceived brands available in the U.S. marketplace, specifically which brand they thought as “best overall,” “most trustworthy,” “cares most about the community,” and “best in advertising or promotions”. The current findings are compared with the findings from a similar study conducted in February 2005 by Encuesta, Inc.

Expectations for M&A activity and key trends affecting media, marketing services and information businesses. DOWNLOAD REPORT HERE.

There is precedent for the current interest in multiculturalism. John Berry[i] presents a heuristic paradigm in which he considers the degree to which individuals value keeping their original cultural orientation, and the degree to which they find it valuable to maintain a relationship with the second culture. Those individuals who wish to preserve their culture and also relate to the second culture “integrate.” Those who do not value preserving their original culture and value the relationship with the second culture “assimilate.” Those who value their culture and do not care for the second culture tend to “separate.” And, finally, those who do not value either culture become “marginalized.” By Dr. Felipe Korzenny

Over the past year, our AnxietyIndex.com site has tracked nearly 400 brand responses to consumers’ recession-related anxiety in 27 markets. At the same time, our seven-year-old proprietary AnxietyIndex has quantitatively measured the levels and drivers of consumer anxiety in 13 markets. DOWNLOAD REPORT HERE.