Agency

A handful of thoughts on the future of Spanish in the United States and the role advertising plays in preserving it.

The news headline was conclusive and straightforward: “There are more Spanish-speakers in the United States than in Spain.” Wow! And the truth is, I had never really stopped to analyze the fact that it may well be the United States who will be deciding the future of the Spanish language. Just shy of 55 million, the Unites States is the second country in the world with the most Spanish-speakers, and by the year 2050 it may possibly become number one, ahead of even Mexico.

Lápiz announces the addition of Digital and Shopper Marketing practices to its already thriving advertising services. With the addition of new agency resources, including retail and digital subject matter experts, methodologies and processes, Lápiz can now expand its multiple touch points with U.S. Hispanic consumers to help brands achieve their goals.

Lopez Negrete Communications, Inc. launched a CRM/DM business unit and hired Kathleen Jones as the new Director of Customer Relationship Management and Direct Marketing Initiatives.

The overwhelming majority of Americans (92%) use multiple platforms to get their daily news, according to a new survey conducted jointly by the Pew Research Center’s Internet & American Life Project and Project for Excellence in Journalism.

Marketing communications and advertising must change to consider that the convergence of cross cultural values around the world is impacting the way people think, connect, communicate and behave. Thus, in place of traditional demographic segmentation criteria, I propose that in order to craft meaningful, engaging creative strategies and ideas that are relevant to this new human reality we must begin to study the consumer market on the basis of their level of cross cultural engagement and its effects on preferences, life choices and shopping behavior. By definition, culturally-specialized strategic companies and agencies are better suited to address this transformation than are global generalist shops because we are more deeply attuned to cultural insights and their influence on consumption behavior. Properly harnessed, we can transform the ad industry in the U.S. and potentially, in the rest of the world. ByJackie Bird – CEO – Redbean Society. Available on HispanicCMO.com

Looking at my 2010 t&e budget and the special events and/or conferences we will be attending in 2010 that were approved by our CFO, once again we have decided to post them ……

By Gene Bryan – CEO of HispanicAd.com

Think you can beat Madison Avenue at producing pithy one-liners or cool, zany brand commercials? If so, you’ll want to enter the Get Wildly Creative About South Africa ad contest leading up to the FIFA World Cup. The football extravaganza to be hosted by this colorful, dynamic and diverse African nation is just 100 days away and South Africa is marking the start of the countdown today with a variety of patriotic celebrations and flag- flying spectacles.

Strong branded cultures don’t just have engaged employees who are passionate and proud of their brand. Even more so, they have a clear understanding of the brand’s purpose and vision with a clear line-of-sight perspective as to how they contribute to the success of the brand, and they’re empowered to deliver!. DOWNLOAD REPORT HERE.

On the TV screen that is. And it only cost him $80. And he doesn’t work for an ad agency.

It’s been three weeks since Super Bowl XLIV but Boricua writer/director Joelle de Jesus of Hollywood, CA is still on cloud nine.

Published by Manny Gonzalez. To view El Blog CLICK above.

In contrast to the Super Bowl, the primetime Winter Olympic TV audience is predominantly female, according to an analysis of primetime Winter Olympic viewership data through February 21. An estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership was almost the exact opposite, with its audience composed of 54% males and 46% females.