Lopez Negrete Communications, Inc. launched a CRM/DM business unit and hired Kathleen Jones as the new Director of Customer Relationship Management and Direct Marketing Initiatives.
Agency
Understanding the Participatory News Consumer.
The overwhelming majority of Americans (92%) use multiple platforms to get their daily news, according to a new survey conducted jointly by the Pew Research Center’s Internet & American Life Project and Project for Excellence in Journalism.
Marketer’s Watch: The new cross cultural reality
Marketing communications and advertising must change to consider that the convergence of cross cultural values around the world is impacting the way people think, connect, communicate and behave. Thus, in place of traditional demographic segmentation criteria, I propose that in order to craft meaningful, engaging creative strategies and ideas that are relevant to this new human reality we must begin to study the consumer market on the basis of their level of cross cultural engagement and its effects on preferences, life choices and shopping behavior. By definition, culturally-specialized strategic companies and agencies are better suited to address this transformation than are global generalist shops because we are more deeply attuned to cultural insights and their influence on consumption behavior. Properly harnessed, we can transform the ad industry in the U.S. and potentially, in the rest of the world. ByJackie Bird – CEO – Redbean Society. Available on HispanicCMO.com
Our ‘Must-Attend List’ of US Hispanic Advertising, Marketing & Media events in 2010.
Looking at my 2010 t&e budget and the special events and/or conferences we will be attending in 2010 that were approved by our CFO, once again we have decided to post them ……
By Gene Bryan – CEO of HispanicAd.com
CMO Council: Dream Up great ways to promote 2010 FIFA World Cup.
Think you can beat Madison Avenue at producing pithy one-liners or cool, zany brand commercials? If so, you’ll want to enter the Get Wildly Creative About South Africa ad contest leading up to the FIFA World Cup. The football extravaganza to be hosted by this colorful, dynamic and diverse African nation is just 100 days away and South Africa is marking the start of the countdown today with a variety of patriotic celebrations and flag- flying spectacles.
Do strong Branded Cultures deliver better Performance?
Strong branded cultures don’t just have engaged employees who are passionate and proud of their brand. Even more so, they have a clear understanding of the brand’s purpose and vision with a clear line-of-sight perspective as to how they contribute to the success of the brand, and they’re empowered to deliver!. DOWNLOAD REPORT HERE.
A Boricua scores big at Super Bowl
On the TV screen that is. And it only cost him $80. And he doesn’t work for an ad agency.
It’s been three weeks since Super Bowl XLIV but Boricua writer/director Joelle de Jesus of Hollywood, CA is still on cloud nine.
Published by Manny Gonzalez. To view El Blog CLICK above.
How different Genders, Ages, Races & Regions watch the Olympics.
In contrast to the Super Bowl, the primetime Winter Olympic TV audience is predominantly female, according to an analysis of primetime Winter Olympic viewership data through February 21. An estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership was almost the exact opposite, with its audience composed of 54% males and 46% females.
Millennials: Confident. Connected. Open to Change.
Generations, like people, have personalities, and Millennials – the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium – have begun to forge theirs: confident, self-expressive, liberal, upbeat and open to change. DOWNLOAD REPORT HERE.
