Think you can beat Madison Avenue at producing pithy one-liners or cool, zany brand commercials? If so, you’ll want to enter the Get Wildly Creative About South Africa ad contest leading up to the FIFA World Cup. The football extravaganza to be hosted by this colorful, dynamic and diverse African nation is just 100 days away and South Africa is marking the start of the countdown today with a variety of patriotic celebrations and flag- flying spectacles.
Agency
Do strong Branded Cultures deliver better Performance?
Strong branded cultures don’t just have engaged employees who are passionate and proud of their brand. Even more so, they have a clear understanding of the brand’s purpose and vision with a clear line-of-sight perspective as to how they contribute to the success of the brand, and they’re empowered to deliver!. DOWNLOAD REPORT HERE.
A Boricua scores big at Super Bowl
On the TV screen that is. And it only cost him $80. And he doesn’t work for an ad agency.
It’s been three weeks since Super Bowl XLIV but Boricua writer/director Joelle de Jesus of Hollywood, CA is still on cloud nine.
Published by Manny Gonzalez. To view El Blog CLICK above.
How different Genders, Ages, Races & Regions watch the Olympics.
In contrast to the Super Bowl, the primetime Winter Olympic TV audience is predominantly female, according to an analysis of primetime Winter Olympic viewership data through February 21. An estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership was almost the exact opposite, with its audience composed of 54% males and 46% females.
Millennials: Confident. Connected. Open to Change.
Generations, like people, have personalities, and Millennials – the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium – have begun to forge theirs: confident, self-expressive, liberal, upbeat and open to change. DOWNLOAD REPORT HERE.
How Much Longer, Mediocrity?
Disappointingly, I am dumbfounded, by the acceptance of mediocrity that exists (especially) in the Hispanic market; this mediocrity is accepted at the Agency, Client, and media vendor-level… is anyone else out there perturbed?!?!
What am I talking about?
By Silvia Alvarez / Zubi Advertising.
To read El Blog CLICK above.
U.S. Ad Spend down 9% in 2009.
U.S. ad spending declined nine percent in 2009, according to preliminary figures released today by The Nielsen Company. Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters of negative growth in the ad industry, but it’s a trend that shows evidence of slowing down. In the previous two quarters, Nielsen reported declines of 15.4% and 11.5%.
The Phelps Group acquires Anita Santiago Advertising.
The Phelps Group an agency based in Santa Monica has acquired two Los Angeles area agencies, Anita Santiago Advertising and Copia Creative, resulting in a 27 percent growth in associates and billings.
PPM: Don’t Give up on Radio
In a recent poll on HispanicAd.com roughly 45% of respondents admitted that they would consider reducing Radio spending, or changing their station selection as a result of the current turmoil surrounding PPM; specifically top stations such as Univision and SBS not encoding PPM signals.
45 Percent!
I’m beyond disappointed at these results.
by David Queamante – Media Touchpoint Manager at Creative Civilization. To read El Blog CLICK above.
