Generations, like people, have personalities, and Millennials – the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium – have begun to forge theirs: confident, self-expressive, liberal, upbeat and open to change. DOWNLOAD REPORT HERE.
Agency
How Much Longer, Mediocrity?
Disappointingly, I am dumbfounded, by the acceptance of mediocrity that exists (especially) in the Hispanic market; this mediocrity is accepted at the Agency, Client, and media vendor-level… is anyone else out there perturbed?!?!
What am I talking about?
By Silvia Alvarez / Zubi Advertising.
To read El Blog CLICK above.
U.S. Ad Spend down 9% in 2009.
U.S. ad spending declined nine percent in 2009, according to preliminary figures released today by The Nielsen Company. Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters of negative growth in the ad industry, but it’s a trend that shows evidence of slowing down. In the previous two quarters, Nielsen reported declines of 15.4% and 11.5%.
The Phelps Group acquires Anita Santiago Advertising.
The Phelps Group an agency based in Santa Monica has acquired two Los Angeles area agencies, Anita Santiago Advertising and Copia Creative, resulting in a 27 percent growth in associates and billings.
PPM: Don’t Give up on Radio
In a recent poll on HispanicAd.com roughly 45% of respondents admitted that they would consider reducing Radio spending, or changing their station selection as a result of the current turmoil surrounding PPM; specifically top stations such as Univision and SBS not encoding PPM signals.
45 Percent!
I’m beyond disappointed at these results.
by David Queamante – Media Touchpoint Manager at Creative Civilization. To read El Blog CLICK above.
93M Americans disconnected from Broadband opportunities.
At the Brookings Institution, the Federal Communications Commission released its National Broadband Plan Consumer Survey, Broadband Adoption and Use in America, which found that affordability and lack of digital skills are the main reasons why 93 million Americans — one-third of the country — are not connected to high-speed Internet at home. DOWNLOAD REPORT HERE.
How Retailers can reach Moms.
Moms are empowered consumers who head to the Web to meet their many product needs. With mothers controlling an estimated 80% of household spending, or $1.7 trillion a year, retailers must understand how women’s shopping behavior changes when they have children.
