Five “must know” brand guidelines you need to know for building your brand in today’s economy.
Agency
Micro-Targeting: It’s not just for Niche Brands anymore.
The rise of new technologies and increased channel fragmentation makes reaching consumer targets more challenging than ever. More and more consumer packaged goods manufacturers and retailers are finding that micro-targeting strategies—traditionally employed by specialized business—are unleashing new, deeper insights into their customer targets enabling them to grow brands in creative and profitable ways.
Univision to launch Online & Mobile – Novelas y Series.
Univision Interactive Media, Inc. announced plans to launch a new online and mobile “Novelas y Series” (Novelas and Series) channel later this year on Univision.com. This launch follows the website’s successful originally produced webnovela, “Vidas Cruzadas” (Crossed Lives).
Do white women fear wise Latinas?
Those of you who are familiar with my rants will recall a similar post last year. But seriously folks, something is very wrong with the white female-dominated New York-based Women in Communications (www.nywici.org).
For the second year in a row, Women in Communications has no Latina honorees in its annual Matrix Awards. Supposedly, the Matrix Awards honor women who have achieved success in the world of communications. I guess Women in Communications thinks wise Latinas like Telemundo’s Jackie Hernandez and El Diario La Prensa’s Rossana Rosado are a bunch of losers. Or what about actress Zoe Saldana, who had a phenomenal year on the big screen? A year after Sonia Sotomayor’s historic appointment I’m starting to get the sense that Women in Communications is run by a bunch of tapadas. To read El Blog CLICK above.
Digital Branding Study for Puerto Rico Market.
Safecount has partnered with JWT PR to perform the first online branding study measuring advertising effectiveness in the Puerto Rico market. This study initiative helped assess movement among key branding metrics including Brand Awareness and Sponsorship Association.
Consumer Media Consumption will splinter in 2015.
In 2015 consumers will be more in control of a fragmented media marketplace than they are today and will compartmentalize their media consumption habits into segments that align with their attention spans, personal tastes, information needs and technological savvy. Media 2015: The Future of Media, which was commissioned by a powerhouse triumvirate of client, agency, and media companies: Unilever, Mindshare, and ESPN. DOWNLOAD REPORT HERE.
