On the TV screen that is. And it only cost him $80. And he doesn’t work for an ad agency.
It’s been three weeks since Super Bowl XLIV but Boricua writer/director Joelle de Jesus of Hollywood, CA is still on cloud nine.
Published by Manny Gonzalez. To view El Blog CLICK above.
In contrast to the Super Bowl, the primetime Winter Olympic TV audience is predominantly female, according to an analysis of primetime Winter Olympic viewership data through February 21. An estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership was almost the exact opposite, with its audience composed of 54% males and 46% females.
Generations, like people, have personalities, and Millennials – the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium – have begun to forge theirs: confident, self-expressive, liberal, upbeat and open to change. DOWNLOAD REPORT HERE.
Disappointingly, I am dumbfounded, by the acceptance of mediocrity that exists (especially) in the Hispanic market; this mediocrity is accepted at the Agency, Client, and media vendor-level… is anyone else out there perturbed?!?!
What am I talking about?
By Silvia Alvarez / Zubi Advertising.
To read El Blog CLICK above.
U.S. ad spending declined nine percent in 2009, according to preliminary figures released today by The Nielsen Company. Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters of negative growth in the ad industry, but it’s a trend that shows evidence of slowing down. In the previous two quarters, Nielsen reported declines of 15.4% and 11.5%.
The Phelps Group an agency based in Santa Monica has acquired two Los Angeles area agencies, Anita Santiago Advertising and Copia Creative, resulting in a 27 percent growth in associates and billings.
In a recent poll on HispanicAd.com roughly 45% of respondents admitted that they would consider reducing Radio spending, or changing their station selection as a result of the current turmoil surrounding PPM; specifically top stations such as Univision and SBS not encoding PPM signals.
45 Percent!
I’m beyond disappointed at these results.
by David Queamante – Media Touchpoint Manager at Creative Civilization. To read El Blog CLICK above.
At the Brookings Institution, the Federal Communications Commission released its National Broadband Plan Consumer Survey, Broadband Adoption and Use in America, which found that affordability and lack of digital skills are the main reasons why 93 million Americans — one-third of the country — are not connected to high-speed Internet at home. DOWNLOAD REPORT HERE.
