Agency

The main unit of currency for online advertising is data. Players in today’s shifting ad landscape increasingly recognize that audience data fuels online advertising more than ad impressions alone, particular contexts or sites where the audience is found—or even various types of ad targeting that depend on the data.

But for marketers to make the most of that data requires an audience that understands the trade-off between better-targeted advertising and access to the ad-supported online content they have come to expect.

IBOPE Media in Puerto Rico announced that they have received multi-year contract commitments for its Television Audience Measurement Service from Advertising and Media Agencies that represent over 50% of the island’s TV ad buying power.

I am taking a view on the current PPM battle between Spanish Broadcasting System (SBS) and Arbitron which transpired in the last 72 hours that the broadcasters might not want to hear.

Arbitron filed a Temporary Restraining Order request in NY Supreme Court against SBS for breach an alleged breach of contract and past monies or fees due for SBS’s ratings service contract, (see below to download Memorandum, Temporary Restraining Order Request and other documents filed by Arbitron against SBS).

Adding to this, SBS allegedly has stopped encoding their radio signals. So Arbitron’s PPM decoders cannot pick up the SBS stations and generate radio ratings for the SBS radio stations in the alleged markets and basically rendering the ratings results in these markets as questionable.

Published by Gene Bryan – CEO of HispanicAd.com. To read El Blog CLICK above.

Hispanic Market Overview – 2010, the first in a series of reports produced by longtime U.S. Hispanic market journalist and market research specialist Adam R Jacobson, will be released on Tuesday February 16, 2010. The report is being distributed exclusively in the U.S. Hispanic market through a partnership between the JakeAdams Editorial Services and Research Consultancy and HispanicAd.com, the tool for the Hispanic advertising and media professional.

The New Generation Latino Consortium, the only organization of its kind dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting the ‘NGLC Media, Marketing & Entertainment Conference’ at the Harvard Club of NYC on Monday April 5, 2010. HispanicAd.com will serve as the NGLC’s exclusive trade media partner.

The ANA (Association of National Advertisers) Television Advertising Committee and The Nielsen Company today announced that after successfully concluding the first two phases of their In-Home Commercial Ratings Test, there is now a potential path for providing individual commercial ratings (also referred to as brand-specific commercial ratings).