Hispanic Market Overview – 2010, the first in a series of reports produced by longtime U.S. Hispanic market journalist and market research specialist Adam R Jacobson, will be released on Tuesday February 16, 2010. The report is being distributed exclusively in the U.S. Hispanic market through a partnership between the JakeAdams Editorial Services and Research Consultancy and HispanicAd.com, the tool for the Hispanic advertising and media professional.
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New Generation Latino Consortium Conference.
The New Generation Latino Consortium, the only organization of its kind dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting the ‘NGLC Media, Marketing & Entertainment Conference’ at the Harvard Club of NYC on Monday April 5, 2010. HispanicAd.com will serve as the NGLC’s exclusive trade media partner.
Initial Tests show path to Individual Commercial Ratings.
The ANA (Association of National Advertisers) Television Advertising Committee and The Nielsen Company today announced that after successfully concluding the first two phases of their In-Home Commercial Ratings Test, there is now a potential path for providing individual commercial ratings (also referred to as brand-specific commercial ratings).
Blue Ribbon Rice launches integrated ad effort.
After a successful 2009 Blue Ribbon rice, a brand of American Rice Inc., is launching a fully integrated effort via agency of record alPunto Advertising.
Many Happy Returns: Remittances and Their Impact
The Immigration Policy Center (IPC) released a report, Many Happy Returns: Remittances and Their Impact by Kristin Johnson, Ph.D. which analyzes remittances and their effect on the economies of both the U.S. and receiving countries. Download report here.
From Survival to Success: Honing the Practice of Online Marketing Measurement in a Time of Change.
What separates the winners from the losers in online marketing? What key areas should your company focus on to engage more customers and drive bottom-line revenues from marketing emails, display ads, and personalized recommendations? Find out with this groundbreaking new report from Bloomberg BusinessWeek Research Services. Download here.
Casanova Pendrill initiative to Combat Childhood Obesity.
A series of PSAs guided by the creative expertise of ad agency Casanova Pendrill, features Maya & Miguel (commonly seen on PBS KIDS GO!) and encourages children to the “Take the Maya & Miguel Challenge” as a way to get more physically active and eat healthy.
Televisa looking to purchase Nextel Mexico.
According to TelecomPaper, Mexican media group Televisa has requested the antitrust agency CFC’s approval to acquire a stake in the local unit of mobile operator NII Holdings.
Sosa rejoins Bromley.
Bromley Communications, LLC announced the recent appointment of Susana Sosa as Group Account Director for the General Mills account.
Latin-inspired activities during 2010 NBA All-Star Game.
The National Basketball Association announced the launch of Centro éne-bé-a presented by the National Milk Mustache ‘got milk?’ Campaign as part of NBA All-Star 2010 in Dallas. Centro éne-bé-a will provide Hispanic NBA fans with a variety of All-Star activities and events at NBA All-Star Jam Session presented by adidas on Feb. 11-13.
