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Agency
Casanova Pendrill initiative to Combat Childhood Obesity.
A series of PSAs guided by the creative expertise of ad agency Casanova Pendrill, features Maya & Miguel (commonly seen on PBS KIDS GO!) and encourages children to the “Take the Maya & Miguel Challenge” as a way to get more physically active and eat healthy.
Televisa looking to purchase Nextel Mexico.
According to TelecomPaper, Mexican media group Televisa has requested the antitrust agency CFC’s approval to acquire a stake in the local unit of mobile operator NII Holdings.
Sosa rejoins Bromley.
Bromley Communications, LLC announced the recent appointment of Susana Sosa as Group Account Director for the General Mills account.
Latin-inspired activities during 2010 NBA All-Star Game.
The National Basketball Association announced the launch of Centro éne-bé-a presented by the National Milk Mustache ‘got milk?’ Campaign as part of NBA All-Star 2010 in Dallas. Centro éne-bé-a will provide Hispanic NBA fans with a variety of All-Star activities and events at NBA All-Star Jam Session presented by adidas on Feb. 11-13.
Univision Announces line lp for 22nd Edition of “Premio Lo Nuestro a La Música Latina’ Awards.
The Univision Television Network announced the star-studded lineup for the 22nd edition of “Premio Lo Nuestro a la Música Latina,” television’s longest-running and top-rated Latin music awards show. The gala event will be broadcast live and, for the first time ever, in high definition (HD) from Miami’s American Airlines Arena.
AMA HONORS LAS MADRINAS – The Visionary Women of US Hispanic Advertising in Texas.
SAVisión, the Hispanic marketing arm of the American Marketing Association, inducted Bonnie Garcia, Gisela Girard, Victoria Varela Negrete and Jessica Pantanini into the Godfathers of Hispanic Marketing Hall of Fame at a tribute luncheon sponsored by Arbitron on February 4th.
TV Advertising Budgets are under Siege.
A joint ANA (Association of National Advertisers) and Forrester Research Inc. survey of more than 100 national advertisers illustrates marketers’ continued lack of confidence in the effectiveness of television ads. And while they still express faith in the future of the 30-second spot, advertisers feel that the fundamentals to support their use is in need of an overhaul. Specifically, they express dissatisfaction with the current measurement techniques, an interest in more targeted ads, and a desire for less ad clutter and more relevance.
ANA: Marketers Optimistic despite ongoing pressures to Reduce Spending.
According to a new survey by the ANA (Association of National Advertisers), marketers are still being pressured to reduce their costs and spending in light of the economy, though reductions are less severe than were reported in the three previous surveys conducted over the past eighteen months. Download report here.
Research perspectives on Race & Employment in the Advertising Industry.
African Americans have worked in advertising since the modern American advertising industry emerged more than 100 years ago. Yet as employment discrimination has sharply diminished across the American labor market over recent decades, systemic barriers to equal opportunity in this $31 billion a year industry have remained largely intact. This report presents multiple measures of how Black professionals and managers are treated compared to Whites with similar qualifications. Download report here.
Social Media & Mobile Internet use among Teens and Young Adults.
This is part of a Pew Research Center series of reports exploring the behaviors, values and opinions of the teens and twenty-somethings that make up the Millennial Generation Summary of Findings. Download report here.
