Agency

Steven Wolfe Pereira joins MediaVest as Senior Vice President, Managing Director of Forty-Two Degrees effective immediately. Wolfe will co-lead MV42° MediaVest’s multicultural marketing unit with SVP, Managing Director Caleb Windover. Wolfe is charged with leading holistic multicultural communications planning for the agency and will also be the multicultural lead on the newly formed Kraft Foods One Team. Wolfe operates out of New York and reports to Monica Gadsby, CEO of SMG Multicultural/Latin America.

What would the agency of the future be without the people who work in the agency?

Everyone writes about the agency of the future, hypothesizing about the structure and the services they will provide, but just about everyone overlooks the fact that an agency is only as strong as the people that work there. People are what drive the relationships between clients and partners.

A study by Johns Hopkins University School of Medicine tried to determine if hours of daily television viewed by varying age groups of young children with Hispanic mothers differs by maternal language preference and to compare these differences with young children with white mothers.

Chicago based PACO Communications recently added a new client, V&V Supremo Foods, Inc., a manufacturer of high-quality, authentic Mexican-style foods.

Traditionally, minivan ads have highlighted the same standard features without taking into consideration what emotions are really influencing the consumer’s decision. That was, until Salvador Veloso and Marco Vega, Creative Director and Planning Director at Concept Cafe in Miami, were commissioned by Honda to create the new ad for the Odyssey.

Marketers across categories are racing to take advantage of the proliferation of online video content and consumers’ increasing engagement with that content. And the consumer products sector is no exception.

The survey will have a particular focus on how Hispanics view and experience the American education system and on the impact of the economic downturn on the Hispanic community within the United States.

Over the last several decades, the American public has grown increasingly accepting of interracial dating and marriage. This shift in opinion has been driven both by attitude change among individuals generally and by the fact that over the period, successive generations have reached adulthood with more racially liberal views than earlier generations.

Gisela Girard is President and COO of Creative Civilization – An Aguilar/Girard Agency, which she founded along with her partner and husband, Al Aguilar in 1999. Besides leading her agency to a successful position as both a general market and Hispanic market agency, Gisela serves as chairman of the Association of Hispanic Advertising Agencies (AHAA) – She joins us today to talk a little bit about the climate in the Industry today and what to expect this year. To listen to podcast CLICK above on El Blog.

As we focus our attention on 2010, clearly the global marketplace is redefining itself. Not only in economic terms but more importantly in consumer terms. Consumers are more diverse, demanding and connected than ever before.

That whooshing sound heard on Christmas morning was not the sound of Santa’s sleigh launching its return trip to the North Pole. It was the collective sigh of relief by America’s retailers, as they squeaked through an intensely uncertain holiday season with positive growth numbers. Put in perspective, though, a little bit of good news for the holiday season is a modestly upbeat flourish on what is otherwise still a very challenging retail market.