Agency

Deloitte Study: Economic Optimism reaches its Highest Level.

Since initiating its year-long study of global talent trends and strategies, Deloitte reveals in its latest research report that economic optimism has reached its highest level among surveyed executives since the study’s inception. According to Deloitte’s December 2009 survey, more than one-third of the 335 surveyed executives now believe the worst of the recession is behind us as companies look to move forward to find the right balance between offensive and defensive talent strategies.

What is Government’s Role in Supporting the News Business?

A unique analysis of how extensively government, at all levels, subsidizes the news media will be released by the USC Annenberg Center on Communication Leadership & Policy. DOWNLOAD HERE.

Conducting the 2010 Census

On Jan. 21, 2010, the Pew Research Center hosted a conversation about the 2010 Decennial Census with Director of the U.S. Bureau of the Census Robert Groves and a panel of experts.

Multicultural Retirees’ Income at Risk.

Many multicultural populations are particularly at risk: a new study by the Hispanic Institute For Americans For A Secure Retirement found that only 41 percent of Hispanic workers say they have saved money for retirement.

2010 Digital Marketing Outlook.

As the somber undertones of 2009 fade away, we move excitedly forward towards a year of promise, opportunity and rapid change. If the fiscal stars align, we’ll leave behind the worst economic downturn since the Great Depression and move into a new decade filled with anticipation of a stronger global job market that will inevitably be fueled by new and innovative business models. Digital will surely be at the core of this evolution. DOWNLOAD REPORT HERE.

Public’s Priorities for 2010: Economy, Jobs, Terrorism.

As Barack Obama begins his second year in office, the public’s priorities for the president and Congress remain much as they were one year ago. Strengthening the nation’s economy and improving the job situation continue to top the list. And, in the wake of the failed Christmas Day terrorist attack on a Detroit-bound airliner, defending the country from future terrorist attacks also remains a top priority.

Improving Outlook for 2010

Retail Forward’s 2010 forecast for retail sales excluding the auto and fuel channels is an increase of 1.5% to 2.0% in the first two quarters of the year and a step up to 3.0% to 4.0% growth in the second half of the year as job and income growth start to re-emerge.

IAB launches event series – Case Studies of Groundbreaking Interactive Campaigns.

The Interactive Advertising Bureau (IAB) announced the launch of the “IAB Case Study Road Show: Digital Media Success Stories,” a new event series that responds to the growing surge of interest in the best interactive advertising campaigns. Presented by the marketers, agencies and publishers responsible for crafting these integrated cross-platform messages, the IAB Case Study Road Show is the first of its kind—an event series devoted exclusively to a carefully edited selection of those case studies that define innovation in the digital age.

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