Agency

Retail Forward’s 2010 forecast for retail sales excluding the auto and fuel channels is an increase of 1.5% to 2.0% in the first two quarters of the year and a step up to 3.0% to 4.0% growth in the second half of the year as job and income growth start to re-emerge.

The Interactive Advertising Bureau (IAB) announced the launch of the “IAB Case Study Road Show: Digital Media Success Stories,” a new event series that responds to the growing surge of interest in the best interactive advertising campaigns. Presented by the marketers, agencies and publishers responsible for crafting these integrated cross-platform messages, the IAB Case Study Road Show is the first of its kind—an event series devoted exclusively to a carefully edited selection of those case studies that define innovation in the digital age.

Univision Communications Inc. plans to hold its Upfront presentation for advertisers in New York City on Thursday, May 20, 2010.

Communicate aspirations, positive thoughts and optimism.

That’s the key advice to marketers and advertising agency executive Luis Miguel Messianu, COO of South Florida-based agency Alma DDB, has to offer.

Speaking January 22 at a Versailles Breakfast Club event in Miami’s Little Havana, Messianu began his presentation by outlining the ‘lacks’ of 2009.

Published by Adam Jacobson . To read El Blog CLICK above.

For years, marketers have struggled with the complexities of the Hispanic market. Given the remarkable growth of their population and subsequent rise in purchasing power, there is need for marketers and agencies to understands the changing Hispanic market in order to improve advertising performance with this segment. ownload report here.

Media and entertainment companies are reinventing themselves by making major investments in digital technologies that will allow them to engage directly with consumers to drive revenue growth, a new survey by Accenture shows. Available at HispanicCMO.com

You seldom hear the word “innovative” used to describe a fast food chain, but there’s really no other way to label some of the things Burger King has attempted in recent years.

As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks.

BIA/Kelsey, has released its top five trends and industry developments to watch in 2010 in interactive local media, mobile local media, global Yellow Pages, vertical directories and classifieds, and broadcast media. These predictions were drawn from analysis of more than three-dozen anticipated developments the firm provided to clients of its Continuous Advisory Services.

Gift of Hope, a organization that coordinates organ and tissue donation in Illinois and northwest Indiana, has selected San Jose Public Relations (SJPR) as its primary Hispanic agency of record for an integrated public relations program.

República was recently honored with two Gold Davey Awards and one Silver Davey Award from the International Academy of the Visual Arts (IAVA).

PR Newswire has extended its industry-leading expert network to the Spanish-speaking media and communications industry with the launch today of ProfNet en Espanol, creating a forum for journalists, communications professionals and experts to connect and engage.