Agency

EcoNet Ventures LLC announced the launch of Latinum Network, a business network devoted exclusively to helping corporations penetrate the estimated $850 billion U.S. Hispanic market. More than 20 major brands have already signed with Latinum Network including Clorox, H&R Block, Kraft Foods, Mazola, McDonald’s, Nestle, Sara Lee Corporation, 7-Eleven, Splenda and Subway.

74% of American adults (ages 18 and older) use the internet — a slight drop from our survey in April 2009, which did not include Spanish interviews. At that time we found that 79% of English-speaking adults use the internet. Download new Pew study here.

National Women’s History Month’s roots go back to March 8, 1857, when women from New York City factories staged a protest over working conditions. International Women’s Day was first observed in 1909, but it wasn’t until 1981 that Congress established National Women’s History Week to be commemorated the second week of March. In 1987, Congress expanded the week to a month. Every year since, Congress has passed a resolution for Women’s History Month, and the President has issued a proclamation.

The Chief Marketing Officer (CMO) Council announced the formation of the Market Sense-Ability Center to provide new advocacy, thought leadership, benchmarking services and best practices on how to advance market-centric thinking as an integral part of a company’s organizational DNA.

Adam R Jacobson has restarted JakeAdamsDotNet — a Miami Beach-based freelance consultancy designed to provide top-quality editorial services and in-depth industry analysis to news organizations and businesses unable to fulfill such needs in-house.
Most recently, Jacobson served as the senior editor at Hispanic Market Weekly. In the role, he directed the successful launch of the CMOEssentials platform, designed to assist marketers seeking entry into the U.S. Hispanic consumer space. Jacobson also served as the lead editor and content director for HispanicSportsBusiness; lead analyst and reporter for Industry Snapshots; content manager for the Latin Charts & Ratings platform and as a contributing reporter to the weekly HMW newsletter.

JWT released its list of 100 Things to Watch in 2010.

We’ve just uploaded podcasts of workshops presented at the recent AHAA conference. The conference topics, content and speakers were powerful and thought-provoking, and now …you can hear them again and again. Whether you attended the conference or just want to find out what you missed, we’ve made it easy.

The decade of the 2010’s will require more cultural sensitivity than ever before. Not that cultural sensitivity was not needed much earlier in the US and around the world, but conditions are ripe now for understanding how culture can enhance profits and better marketing.

Despite widespread negative perceptions of robocalls and SPAM email, large numbers of U.S. adults are reporting benefits from automated communications, especially younger generations. A recent study conducted by Harris Interactive and sponsored by Varolii Corporation shows the key to receptivity is delivering relevant, personalized information that consumers actually want. This is particularly important because adults also indicated they are increasingly overwhelmed with the number of messages they receive and are less likely to respond to generic notifications that offer no personalized benefit.

As the current decade draws to a close, relatively few Americans have positive things to say about it. By roughly two-to-one, more say they have a generally negative (50%) rather than a generally positive (27%) impression of the past 10 years. This stands in stark contrast to the public’s recollection of other decades in the past half-century. When asked to look back on the 1960s, 1970s, 1980s and 1990s, positive feelings outweigh negative in all cases.