Agency

As Barack Obama begins his second year in office, the public’s priorities for the president and Congress remain much as they were one year ago. Strengthening the nation’s economy and improving the job situation continue to top the list. And, in the wake of the failed Christmas Day terrorist attack on a Detroit-bound airliner, defending the country from future terrorist attacks also remains a top priority.

For years, marketers have struggled with the complexities of the Hispanic market. Given the remarkable growth of their population and subsequent rise in purchasing power, there is need for marketers and agencies to understands the changing Hispanic market in order to improve advertising performance with this segment. ownload report here.

Univision Communications Inc. plans to hold its Upfront presentation for advertisers in New York City on Thursday, May 20, 2010.

Communicate aspirations, positive thoughts and optimism.

That’s the key advice to marketers and advertising agency executive Luis Miguel Messianu, COO of South Florida-based agency Alma DDB, has to offer.

Speaking January 22 at a Versailles Breakfast Club event in Miami’s Little Havana, Messianu began his presentation by outlining the ‘lacks’ of 2009.

Published by Adam Jacobson . To read El Blog CLICK above.

You seldom hear the word “innovative” used to describe a fast food chain, but there’s really no other way to label some of the things Burger King has attempted in recent years.

BIA/Kelsey, has released its top five trends and industry developments to watch in 2010 in interactive local media, mobile local media, global Yellow Pages, vertical directories and classifieds, and broadcast media. These predictions were drawn from analysis of more than three-dozen anticipated developments the firm provided to clients of its Continuous Advisory Services.

Media and entertainment companies are reinventing themselves by making major investments in digital technologies that will allow them to engage directly with consumers to drive revenue growth, a new survey by Accenture shows. Available at HispanicCMO.com

As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks.

The site’s goal is to inform the more than 34 million people who speak Spanish at home about the 2010 Census and to demonstrate to the Hispanic community that participation is easy, important and safe.

This statistical profile of the Latino population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2008 American Community Survey (ACS).