Agency

Six finalists were selected during the six-city tour that drew almost a 1,000 contestants vying for their Dream Job; AT&T Wildcard contestant to be selected by fans for the opportunity participate in the finals

The idea of “brand” is now synonymous with “experience.” A brand today is our cumulative experience with and perception of an entity. Not surprisingly, the single largest determinant of brand experience is an organization’s employees. Despite this awareness, the path to “employee-service-profit-chain” success is mired in obstacles.

Toyota and Honda took top honors in R. L. Polk & Co.’s 14th Annual Automotive Loyalty Awards, which were presented this evening at the 2010 Automotive News World Congress in Detroit. Four new awards were presented including the Most Improved Loyalty to Make, which was won by Audi. In addition, three new ethnic loyalty awards were presented.

With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, the U.S. Census Bureau is preparing to launch a $133 million national advertising campaign to boost participation rates in the once-a-decade population count. For every percentage point increase in the 2010 Census mail-back response rate, the Census Bureau saves $85 million in follow-up with nonresponding households.

Virtually all consumers purchase locally grown and/or manufactured Puerto Rican products, according to the latest CARIBBEAN BUSINESS/WOSO Radio/Gaither International weekly poll. A resounding 95% of those polled said they do so regularly, indicating untapped potential in the market for local products.