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The findings show that even though Hispanics and non-Hispanics agree that the U.S. economy is going in the wrong direction (52% vs. 51%, respectively), Hispanics look at the future through a more positive lens compared to non-Hispanics: a total of 56% of non-Hispanics expect to be better off economically or financially a year from now vs. 46% of non-Hispanics.

As the federal government gears up for its decennial count of the country’s population, most Americans think the census is very important and say they will definitely participate. But acceptance of and enthusiasm for the census are not universal.

This report from American Community Survey data describes the race and Hispanic-origin composition of the foreign-born population in 2007 and compares it with that of the total and native-born populations. It shows the foreign-born have a pattern of race and Hispanic-origin reporting that is markedly different from the native population. Download report here.

The institution of marriage has undergone significant changes in recent decades as women have outpaced men in education and earnings growth. These unequal gains have been accompanied by gender role reversals in both the spousal characteristics and the economic benefits of marriage.

Even in a recessionary economy, sponsorships — and particularly those involving sports — command a significant proportion of big businesses’ marketing mix. But, most marketers are stymied at effectively managing these investments.

This new CAB tool will aid in your planning process – helping you navigate through media math. Download here.

With continued improvements in expectations on economic recovery, MAGNA forecasts that the first quarter of 2010 will represent the last quarter of decline for the US advertising economy during this recession. Charts and projections available here.

Six finalists were selected during the six-city tour that drew almost a 1,000 contestants vying for their Dream Job; AT&T Wildcard contestant to be selected by fans for the opportunity participate in the finals

Among Latinos, the U.S. born make up a majority in Texas but a minority in the rest of the country.[1] Because natives typically earn more than immigrants, a state with a large, established population of U.S.-born Latinos might be expected to have relatively high Latino wages.

The idea of “brand” is now synonymous with “experience.” A brand today is our cumulative experience with and perception of an entity. Not surprisingly, the single largest determinant of brand experience is an organization’s employees. Despite this awareness, the path to “employee-service-profit-chain” success is mired in obstacles.