Agency

With continued improvements in expectations on economic recovery, MAGNA forecasts that the first quarter of 2010 will represent the last quarter of decline for the US advertising economy during this recession. Charts and projections available here.

Six finalists were selected during the six-city tour that drew almost a 1,000 contestants vying for their Dream Job; AT&T Wildcard contestant to be selected by fans for the opportunity participate in the finals

Among Latinos, the U.S. born make up a majority in Texas but a minority in the rest of the country.[1] Because natives typically earn more than immigrants, a state with a large, established population of U.S.-born Latinos might be expected to have relatively high Latino wages.

The idea of “brand” is now synonymous with “experience.” A brand today is our cumulative experience with and perception of an entity. Not surprisingly, the single largest determinant of brand experience is an organization’s employees. Despite this awareness, the path to “employee-service-profit-chain” success is mired in obstacles.

With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, the U.S. Census Bureau is preparing to launch a $133 million national advertising campaign to boost participation rates in the once-a-decade population count. For every percentage point increase in the 2010 Census mail-back response rate, the Census Bureau saves $85 million in follow-up with nonresponding households.