The institution of marriage has undergone significant changes in recent decades as women have outpaced men in education and earnings growth. These unequal gains have been accompanied by gender role reversals in both the spousal characteristics and the economic benefits of marriage.
Agency
Addressing The Black Hole of Sponsorships.
Even in a recessionary economy, sponsorships — and particularly those involving sports — command a significant proportion of big businesses’ marketing mix. But, most marketers are stymied at effectively managing these investments.
Media Math Calculator for your team.
This new CAB tool will aid in your planning process – helping you navigate through media math. Download here.
Ad Forecast 2010: Q1 2010 is last quarter of suppliers’ decline.
With continued improvements in expectations on economic recovery, MAGNA forecasts that the first quarter of 2010 will represent the last quarter of decline for the US advertising economy during this recession. Charts and projections available here.
ESPN Deportes Dream Job.
Six finalists were selected during the six-city tour that drew almost a 1,000 contestants vying for their Dream Job; AT&T Wildcard contestant to be selected by fans for the opportunity participate in the finals
Getting to the Bottom of Texas’ Latino Pay Gap.
Among Latinos, the U.S. born make up a majority in Texas but a minority in the rest of the country.[1] Because natives typically earn more than immigrants, a state with a large, established population of U.S.-born Latinos might be expected to have relatively high Latino wages.
The Magic of Involvement.
The idea of “brand” is now synonymous with “experience.” A brand today is our cumulative experience with and perception of an entity. Not surprisingly, the single largest determinant of brand experience is an organization’s employees. Despite this awareness, the path to “employee-service-profit-chain” success is mired in obstacles.
