Agency

It doesn’t take many creatives to argue the short-sightedness of allowing marketer procurement departments to drive down, or discount, the value of developing big brand-building ideas. After all, what are ideas except the cultural currency that ultimately differentiates one brand from another for a marketer? The problem is, we’re not the ones sitting down with these folk to remind them that ultimately, we agency folk are not only “agents” – but we are all of us fundamentally in the IDEA business.

A white paper on why business leaders must understand the context of overall environment (economy, perceptions, technology, and trends to name a few) and have sound principles to lead brands and stakeholders through the evolution of growth and innovation. Download white paper here.

PR News Online announced the finalists for their 2009 Corporate Social Responsibility Awards, where d expósito & Partners was selected among the finalists in the Diversity Communications category. This recognition came for their work on the NY Tri-State Chapter of the Ronald McDonald House Charities/HACER Scholarship Program, an account the agency has serviced since 2005.

Retail e-commerce has outperformed brick-and-mortar retail during the recession, helped by its reputation for convenience and cost savings.

The portability of content from device to device represents the future of media consumption. But the device market is constantly shifting, due to changing consumer preferences and an evolving electronics landscape. Device manufacturers, marketers and publishers alike are challenged to make content available where, when and how their end users want to consume it—and that is anywhere, anytime and on any device.

VRTCCOM announced the launch of a new agency in the city of Houston, Texas starting in January of 2010.

GlobalHue is the new general market and multicultural agency of record for the Jeep brand.

EcoNet Ventures LLC announced the launch of Latinum Network, a business network devoted exclusively to helping corporations penetrate the estimated $850 billion U.S. Hispanic market. More than 20 major brands have already signed with Latinum Network including Clorox, H&R Block, Kraft Foods, Mazola, McDonald’s, Nestle, Sara Lee Corporation, 7-Eleven, Splenda and Subway.

74% of American adults (ages 18 and older) use the internet — a slight drop from our survey in April 2009, which did not include Spanish interviews. At that time we found that 79% of English-speaking adults use the internet. Download new Pew study here.

National Women’s History Month’s roots go back to March 8, 1857, when women from New York City factories staged a protest over working conditions. International Women’s Day was first observed in 1909, but it wasn’t until 1981 that Congress established National Women’s History Week to be commemorated the second week of March. In 1987, Congress expanded the week to a month. Every year since, Congress has passed a resolution for Women’s History Month, and the President has issued a proclamation.

The Chief Marketing Officer (CMO) Council announced the formation of the Market Sense-Ability Center to provide new advocacy, thought leadership, benchmarking services and best practices on how to advance market-centric thinking as an integral part of a company’s organizational DNA.