It doesn’t take many creatives to argue the short-sightedness of allowing marketer procurement departments to drive down, or discount, the value of developing big brand-building ideas. After all, what are ideas except the cultural currency that ultimately differentiates one brand from another for a marketer? The problem is, we’re not the ones sitting down with these folk to remind them that ultimately, we agency folk are not only “agents” – but we are all of us fundamentally in the IDEA business.
Agency
It’s 2010: Where Is Your Brand Going?
A white paper on why business leaders must understand the context of overall environment (economy, perceptions, technology, and trends to name a few) and have sound principles to lead brands and stakeholders through the evolution of growth and innovation. Download white paper here.
PR News selects d expósito & Partners as a finalist for their Corporate Social Responsibility Awards
PR News Online announced the finalists for their 2009 Corporate Social Responsibility Awards, where d expósito & Partners was selected among the finalists in the Diversity Communications category. This recognition came for their work on the NY Tri-State Chapter of the Ronald McDonald House Charities/HACER Scholarship Program, an account the agency has serviced since 2005.
Finding the Best Deals Online
Retail e-commerce has outperformed brick-and-mortar retail during the recession, helped by its reputation for convenience and cost savings.
The Future of content without Walls.
The portability of content from device to device represents the future of media consumption. But the device market is constantly shifting, due to changing consumer preferences and an evolving electronics landscape. Device manufacturers, marketers and publishers alike are challenged to make content available where, when and how their end users want to consume it—and that is anywhere, anytime and on any device.
VRTCCOM launches in Houston.
VRTCCOM announced the launch of a new agency in the city of Houston, Texas starting in January of 2010.
GlobalHue wins Jeep advertising account.
GlobalHue is the new general market and multicultural agency of record for the Jeep brand.
Latinum Network launches to accelerate brand performance in the U.S. Hispanic Consumer Market.
EcoNet Ventures LLC announced the launch of Latinum Network, a business network devoted exclusively to helping corporations penetrate the estimated $850 billion U.S. Hispanic market. More than 20 major brands have already signed with Latinum Network including Clorox, H&R Block, Kraft Foods, Mazola, McDonald’s, Nestle, Sara Lee Corporation, 7-Eleven, Splenda and Subway.
