Garcia Research and Santiago ROI launched LATINOMICS, The Hispanic Market Index, an ongoing tracking service to monitor consumer sentiment, economic activity, political perspectives and other issues of the day within the burgeoning US Hispanic community.
Agency
North American Consumer sentiment Improves.
A North American snapshot of Nielsen’s Global Economic Current finds the U.S. and Canada with improving consumer confidence, but still hampered by timid spending. Download report HERE.
How Diverse is Facebook?
In order to make Facebook as open and connected as possible for everyone, one of our goals is to understand how different populations of users join and use the service. With that objective in mind, the Facebook Data team recently sought to answer the question, “How diverse are the ethnic backgrounds of the people using Facebook?”
2010 U.S. Outlook: A Cross Industry look at What We’ll Watch & Buy.
Tapping expert knowledge across the media, consumer goods, advertising, telecom, entertainment, online and sports sectors, over the next few days, Nielsen offers a four-part series on what’s likely in store for 2010. Access to the entire series available here.
