This is part of a Pew Research Center series of reports exploring the behaviors, values and opinions of the teens and twenty-somethings that make up the Millennial Generation
Generations, like people, have personalities. Their collective identities typically begin to reveal themselves when their oldest members move into their teens and twenties and begin to act upon their values, attitudes and worldviews.
Many Hispanic shoppers are buying more private brand products, a trend expected to continue in the future based on research by the Food Marketing Institute (FMI) Private Brands Group presented in the report Se Habla Isn’t Enough: Private Brands Among Hispanics 2009.
The 15th Annual Top 10 PR Blunders List, compiled by San Francisco’s Fineman PR, features a photo op flop near Ground Zero, a six-year old treated badly, bankers gone wild, social media fiascos, and airline baggage nightmares.
Bob Liodice, President and CEO of the ANA, wrote an article for AdAge, “Musts of Marketing for the Next 100 years,” highlighting the ANA’s Marketers’ Constitution. The constitution sets forth what the ANA believes are ten key principles of marketing.
The purpose: To ensure that our industry continues to thrive and contribute to the growth of the U.S. economy and to the well-being of our society. Available at HispanicCMO.com
The Nielsen Company released a year-end look at the most popular trends among Americans during 2009.
It’s that time of year again—the season for looking back, reflecting on what transpired over the course of the year, and simultaneously looking forward, to formulate thoughts, and perhaps some hope, for what the coming year will bring.
Like last year, I have seven predictions I’d like to share with our readers, many of which will get underway in 2010 but gather momentum and take on greater importance in subsequent years.
By Geoff Ramsey—CEO, Co-Founder. Available at HispanicCMO.com
Banco Popular announced that to kick off the holiday season, they are making their long awaited musical special. The special, which will be available for sale on DVD and CD, is titled “Páles y la Rumba de Esquina” (“Páles and the Rumba at the Corner”) and is based on the life of the legendary Puerto Rican poet, Luis Palés Matos.
As the public debate over healthcare reform continues to rage, mention is seldom made of the vital role that immigrants play in the healthcare workforce of the United States.
A new study conducted by Encuesta, Inc., shows that there is a sharp difference in attitudes regarding universal healthcare (defined in the survey as healthcare where everybody has access to some type of health insurance) and having access to affordable healthcare (specified in the survey as only applicable to U.S. citizens and residents) between U.S. Hispanics and non-Hispanics (defined as all other racial and ethnic groups in the proper distribution).
Lopez Negrete Communications announced the appointment of Ed Cantú to the position of Director of Consumer Insights. Cantú will lead the agency’s Account Planning and Consumer Insights team for the agency and will play a key role as a member of the Strategic Planning Team of the agency.
