Lopez Negrete Communications announced the appointment of Ed Cantú to the position of Director of Consumer Insights. Cantú will lead the agency’s Account Planning and Consumer Insights team for the agency and will play a key role as a member of the Strategic Planning Team of the agency.
Agency
ING expands Multicultural Sales efforts.
ING announced that it has added staff to further the company’s enterprise-wide multicultural sales efforts, particularly in its retirement services business. This multicultural sales team provides marketing and sales assistance, in-language and in-culture financial education programs, training, and other customized support to distribution partners, plan sponsors and ING’s regional sales organizations.
Nielsen: Ad Spending in U.S. Down 11.5% in First Three Quarters of 2009.
According to Nielsen, spending on advertising fell 11.5 percent in the first three quarters of 2009, compared to the same time period in 2008. Preliminary figures show that expenditures fell $10.9 billion to a total spend of $83.4 billion in the first nine months of the year.
Between Two Worlds: How young Latinos come of Age in America
Hispanics are the largest and youngest minority group in the United States. One- in-five schoolchildren is Hispanic. One-in-four newborns is Hispanic. Never before in this country’s history has a minority ethnic group made up so large a share of the youngest Americans. By force of numbers alone, the kinds of adults these young Latinos become will help shape the kind of society America becomes in the 21st century. Download report here.
Adweek, MediaWeek and BrandWeek sold.
e5 Global Media LLC, a new company formed jointly by Pluribus Capital Management, a media private equity partnership, and Guggenheim Partners announced that it has signed a definitive agreement to acquire eight brands from The Nielsen Company.
La Tarjeta de Regalo Univision Mastercard.
Univision Communications Inc. announced the introduction of the Univision MasterCard Gift Card (Tarjeta de Regalo Univision MasterCard) issued by The Bancorp Bank.
Reputation Winners and Losers.
Fewer than 9 percent of U.S. consumers recently surveyed by strategic brand and marketing consultancy Prophet believe companies have strong reputations, but those in the consumer packaged goods sectors all managed to earn the highest marks. Download study here.
Digital Point-of-Sale gives Brand Marketers an Edge.
The economic downturn has put stress on big consumer packaged goods (CPG) brands as more consumers make purchases based on price. CPG marketers do not want their products left behind for less expensive store and private-label items, which increasingly offer comparable quality and ingredients.
CMO Council: Need to Optimize Business Collaboration Networks.
Executives worldwide are struggling with the challenges of integration and collaboration across complex networks of business partners and customers in a more interdependent business world, according to a new study released by the Business Performance Management (BPM) Forum and the Chief Marketing Officer (CMO) Council. The study finds that 21st Century business models have become increasingly dependent on partner networks to shape customer experiences, drive innovation processes and deliver products and services to global markets. Information systems and cross-company business processes, however, are strained to keep pace.
Hispanics in the News – Events Drive the Narrative.
Hispanics are already the largest minority group in the United States—accounting for 47.4 million people or 15.8% of the total population—and that percentage is expected to nearly double by the middle of this century. As their population grows, so does the importance of how they are portrayed in the media.
