Chairman Edolphus “Ed” Towns (D-NY) announced that the House Oversight and Government Reform Committee is set to hold a hearing on Wednesday, December 2, 2009 to examine Arbitron’s radio audience measurement device, the Portable People Meter (PPM), and its effect on diversity in radio broadcasting. Specifically, the Committee will examine whether the PPM technology and methodology accurately measure radio audiences and whether PPM has a disproportionately negative impact on radio stations owned by minorities or targeted toward minority listeners.
Agency
Ubisoft partners with Univision to launch video game.
Univision Communications Inc. announced a partnership with Ubisoft to kick-off a marketing campaign to reach the untapped Hispanic consumer with the launch of one of the most anticipated video games of the year, Assassin’s Creed II.
Lopez Negrete Communications launches new website.
The site was created internally at the agency.
América TeVé Network forms JV with CaribeVision Network.
América TeVé (Sherjan Broadcasting) announced the association of a joint venture (JV) with CV Network (CaribeVisión) to operate the network in Miami, Nueva York y Puerto Rico on the CV Network channels: Canal 48 Miami, Canal 34 Nueva York, Canal 24 Puerto Rico.
63% of U.S. Shoppers will spend less this Holiday Season.
Yankee Group surveys indicate that 63 percent of U.S. shoppers intend to spend less this holiday season, but a new trend offers retailers the chance to capture the attention of thrifty shoppers: mobile retailing.
The Best Brand Responses to the Recession
After almost a year spent surveying brand and consumer response to the recession through our AnxietyIndex.com, we found that only a handful of the 350 examples we collected across 24 countries truly stood out. Creating innovative work isn’t easy in any economic climate; it’s even harder when marketing budgets are low and risk aversion is high.
The Ray Rodriguez Broadcasting Center.
Univision Communications Inc. announced the dedication of the building that is home to network operations in Miami to former president and chief operating officer Ray Rodriguez. In a ceremony which took place today at 2pm in front of the Univision building, Joe Uva, president and CEO of Univision Communications Inc., and Cesar Conde, president of the Univision Networks, presented Rodriguez with a commemorative plaque and named the building the “The Ray Rodriguez Broadcasting Center.”
Irrelevant communications contributes to Customer Defection & Alienation.
Consumers are taking control of in-bound communication channels, unsubscribing to irrelevant email, and defecting from brands that continue to deliver irrelevant content and random mass mailings, according to a new poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company.
