Agency

Global consumers are increasingly feeling confident about the state of the economy and their own finances, and while Asia has spearheaded that rebound, signs are pointing to improved consumer behavior in other parts of the world. According to the latest edition of the Nielsen Economic Current, volume and value sales reached their highest point since the monthly survey was launched in January 2009. Of the twelve countries examined, only one – Germany – showed a decline in the survey, while France and Taiwan recorded improvement.

A new poll released by Latino Decisions, the Robert Wood Johnson Foundation Center for Health Policy at the University of New Mexico (UNM-RWJF Center), and impreMedia, shows a widespread consensus among the Latino/Hispanic electoral about the importance of health care reform and indicates significant support for expansion of coverage. For the first time, health care tops the list of national issues identified by respondents as the most important issue Congress and the President need to address. This is particularly impressive, given that in April 2009 a similar Latino Decisions poll found that only 6% of the Latino electorate had identified health care as the most important issue.

According to Advertising Age, Starcom MediaVest Group has named Monica Gadsby as the CEO of Multicultural/Hispanic with US Hispanic and LatAM responsibilities.

I thought it was interesting that this year’s Hispanic Heritage Month seemed to stretch into two months–Latinos were all over the news in November. And that’s a good thing. But in looking at the events of this past month, I couldn’t help but think back at the unheralded success of a Mexican girl from North Carolina. Her achievement, while immersing herself in something so American, speaks volumes about our future in this country.

Published by Manny Gonzalez – Moet-Hennesey. To read El Blog CLICK above.

In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers, as we call them, are the hot dog buyers who eat five pounds of hot dogs a month, wolfing down as many as 4 per sitting. They are the stapler users who own 8 different staplers. They know what they want, they’ll buy a lot of it, and they’ll pay a premium for it. They’re passionate and engaged — sometimes even a little obsessive — and they exist in every category, from soft drinks and air travel to fast-food and oral care products. Available at HispanicCMO.com

As markets begin to stabilize, CEOs of the nation’s leading private companies surveyed for PricewaterhouseCoopers’ Private Company Trendsetter Barometer anticipate improvements in the US and world economies within the next 12 months (43% optimistic about the US economy). This sentiment was mirrored by international marketers, with 49% of reporting CEOs optimistic about the world economy over the next 12 months, up 19 points from the prior quarter and 30 points from one year ago.

Chairman Edolphus “Ed” Towns (D-NY) announced that the House Oversight and Government Reform Committee is set to hold a hearing on Wednesday, December 2, 2009 to examine Arbitron’s radio audience measurement device, the Portable People Meter (PPM), and its effect on diversity in radio broadcasting. Specifically, the Committee will examine whether the PPM technology and methodology accurately measure radio audiences and whether PPM has a disproportionately negative impact on radio stations owned by minorities or targeted toward minority listeners.

Univision Communications Inc. announced a partnership with Ubisoft to kick-off a marketing campaign to reach the untapped Hispanic consumer with the launch of one of the most anticipated video games of the year, Assassin’s Creed II.

The site was created internally at the agency.

América TeVé (Sherjan Broadcasting) announced the association of a joint venture (JV) with CV Network (CaribeVisión) to operate the network in Miami, Nueva York y Puerto Rico on the CV Network channels: Canal 48 Miami, Canal 34 Nueva York, Canal 24 Puerto Rico.