A Nielsen analysis of a media use study conducted by the Council for Research Excellence (CRE) found that 77% of adults are reached by broadcast radio on a daily basis, second only to television at 95%. This study, in which consumers were physically observed consuming media throughout the day, found that Web/Internet (excluding email) reached 64%, newspaper 35%, and magazines 27%.
Agency
Daisy Expósito-Ulla receives Women of Virtue Award from LatinBiz.
Daisy Expósito-Ulla, Chairman and CEO of d expósito & partners has been honored as one of LatinBiz’s 2009 “Women of Virtue” at the Fourth Annual Women of Virtue Awards luncheon held at the Doral Park Country Club in Doral, Florida on October 29, 2009 in Miami.
New Media: Americans need 38 Hours per Day to complete their tasks.
Experian Simmons released its most recent New Media Study. The Simmons New Media Study provides insight into Americans’ use of various new and emerging media alongside traditional media channels. The media measured include mobile phones, social networking, instant messaging, blogging, gaming, social tagging/bookmarking, online video/audio, and dozens of other new and emerging media channels, as well as television, magazines and radio.
Global Consumer Confidence Rebounds – spending still restrained.
With many economists reporting that the worst of the global economic crisis appears to be past, consumers around the world are expressing more confidence about their personal financial situations according to the most recent Nielsen Global Consumer Confidence Index, which jumped 9 points from 77 index points in April to 86 in October. Brazil, Hong Kong and South Korea recorded double-digit boosts in confidence, while the U.S. recorded its first increase in consumer confidence since early 2007. But even though most consumers are feeling better about the economy, they remain cautious about spending their money.
