Agency

Yankee Group surveys indicate that 63 percent of U.S. shoppers intend to spend less this holiday season, but a new trend offers retailers the chance to capture the attention of thrifty shoppers: mobile retailing.

After almost a year spent surveying brand and consumer response to the recession through our AnxietyIndex.com, we found that only a handful of the 350 examples we collected across 24 countries truly stood out. Creating innovative work isn’t easy in any economic climate; it’s even harder when marketing budgets are low and risk aversion is high.

Univision Communications Inc. announced the dedication of the building that is home to network operations in Miami to former president and chief operating officer Ray Rodriguez. In a ceremony which took place today at 2pm in front of the Univision building, Joe Uva, president and CEO of Univision Communications Inc., and Cesar Conde, president of the Univision Networks, presented Rodriguez with a commemorative plaque and named the building the “The Ray Rodriguez Broadcasting Center.”

Consumers are taking control of in-bound communication channels, unsubscribing to irrelevant email, and defecting from brands that continue to deliver irrelevant content and random mass mailings, according to a new poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company.

In the not so distant past, the young urban market was defined by stereotypical images of African-American youth clad in baggy jeans and over-sized shirts listening to loud rap music.

The definition of today’s urban lifestyle consumer has clearly evolved, outgrowing many of the preconceived notions of what urban is. No longer confined to a demographic living in inner-city zip codes, these urban consumers have come to represent a specific mindset born out of the unique energy, creativity and diversity of America’s urban centers.

Eduardo Caballero, legendary broadcast pioneer and founder of Caballero Spanish Media, the nation’s first and largest Spanish radio rep firm, will be honored as recipient of the “Medalla de Cortez” Lifetime Achievement Award, the Radio Ink’s Radio Forecast 2010 at the Harvard Club on December 8, 2009.

The median income of Hispanic households has lagged behind the overall population of the United States for a long time and does not seem to be getting better. The largest difference since 1980 was in 1996 when the disparity was of $14,465 dollars (in 2008 dollars), according to the U.S. Census Bureau, Current Population Survey, Annual Social and Economic Supplements. Since 1980 the smallest gap occurred in 1981 with a difference of $8,573. The latest figures available are for 2008 show a difference of $12,390, a gap similar to gaps in the 1990’s.

Accentmarketing has partnered with internationally renowned psychiatrist and cultural anthropologist Dr. G. C. Rapaille, of Archetype Discoveries Worldwide (ADW), for his most profound Hispanic initiative to date – The Syndicated Discovery Study on Hispanic Culture in the US: Understanding the US Hispanic Community at a Core Cultural Level.

Telemundo Communications Group, Billboard and The Puerto Rico Tourism Company announced that they reached an agreement to hold the 2010 Billboard Latin Music Awards Presented by State Farm in San Juan, Puerto Rico, on April 29th, 2010. Billboard also announced it will move its Billboard Latin Music Conference to Puerto Rico to coincide with the live show.

More than four out of five (84 percent) chief marketing officers (CMOs) allocate less than ten percent of their budgets to experimenting through social media and non-traditional communications channels, with more than half (55 percent) allocating just five percent or less, according to a study by The CMO Club and Hill &
Knowlton.

Univision Interactive Media, Inc. announced that it is partnering with YouTube to make short-length and long-form Univision videos available on the YouTube.com website.