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América TeVé Network forms JV with CaribeVision Network.
América TeVé (Sherjan Broadcasting) announced the association of a joint venture (JV) with CV Network (CaribeVisión) to operate the network in Miami, Nueva York y Puerto Rico on the CV Network channels: Canal 48 Miami, Canal 34 Nueva York, Canal 24 Puerto Rico.
63% of U.S. Shoppers will spend less this Holiday Season.
Yankee Group surveys indicate that 63 percent of U.S. shoppers intend to spend less this holiday season, but a new trend offers retailers the chance to capture the attention of thrifty shoppers: mobile retailing.
The Best Brand Responses to the Recession
After almost a year spent surveying brand and consumer response to the recession through our AnxietyIndex.com, we found that only a handful of the 350 examples we collected across 24 countries truly stood out. Creating innovative work isn’t easy in any economic climate; it’s even harder when marketing budgets are low and risk aversion is high.
The Ray Rodriguez Broadcasting Center.
Univision Communications Inc. announced the dedication of the building that is home to network operations in Miami to former president and chief operating officer Ray Rodriguez. In a ceremony which took place today at 2pm in front of the Univision building, Joe Uva, president and CEO of Univision Communications Inc., and Cesar Conde, president of the Univision Networks, presented Rodriguez with a commemorative plaque and named the building the “The Ray Rodriguez Broadcasting Center.”
Irrelevant communications contributes to Customer Defection & Alienation.
Consumers are taking control of in-bound communication channels, unsubscribing to irrelevant email, and defecting from brands that continue to deliver irrelevant content and random mass mailings, according to a new poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company.
There’s a New Urban Consumer among us.
In the not so distant past, the young urban market was defined by stereotypical images of African-American youth clad in baggy jeans and over-sized shirts listening to loud rap music.
The definition of today’s urban lifestyle consumer has clearly evolved, outgrowing many of the preconceived notions of what urban is. No longer confined to a demographic living in inner-city zip codes, these urban consumers have come to represent a specific mindset born out of the unique energy, creativity and diversity of America’s urban centers.
Eduardo Caballero to receive Medalla de Cortez Award in NYC.
Eduardo Caballero, legendary broadcast pioneer and founder of Caballero Spanish Media, the nation’s first and largest Spanish radio rep firm, will be honored as recipient of the “Medalla de Cortez” Lifetime Achievement Award, the Radio Ink’s Radio Forecast 2010 at the Harvard Club on December 8, 2009.


























