Agency

The median income of Hispanic households has lagged behind the overall population of the United States for a long time and does not seem to be getting better. The largest difference since 1980 was in 1996 when the disparity was of $14,465 dollars (in 2008 dollars), according to the U.S. Census Bureau, Current Population Survey, Annual Social and Economic Supplements. Since 1980 the smallest gap occurred in 1981 with a difference of $8,573. The latest figures available are for 2008 show a difference of $12,390, a gap similar to gaps in the 1990’s.

Accentmarketing has partnered with internationally renowned psychiatrist and cultural anthropologist Dr. G. C. Rapaille, of Archetype Discoveries Worldwide (ADW), for his most profound Hispanic initiative to date – The Syndicated Discovery Study on Hispanic Culture in the US: Understanding the US Hispanic Community at a Core Cultural Level.

Telemundo Communications Group, Billboard and The Puerto Rico Tourism Company announced that they reached an agreement to hold the 2010 Billboard Latin Music Awards Presented by State Farm in San Juan, Puerto Rico, on April 29th, 2010. Billboard also announced it will move its Billboard Latin Music Conference to Puerto Rico to coincide with the live show.

More than four out of five (84 percent) chief marketing officers (CMOs) allocate less than ten percent of their budgets to experimenting through social media and non-traditional communications channels, with more than half (55 percent) allocating just five percent or less, according to a study by The CMO Club and Hill &
Knowlton.

Univision Interactive Media, Inc. announced that it is partnering with YouTube to make short-length and long-form Univision videos available on the YouTube.com website.

Leave 09 Behind is a multiplatform marketing campaign developed by Dieste Inc. Recognizing the uncertainty and the challenges of 2009, the Dallas based agency decided to take matters into their own hands and launched this movement to get people to start focusing on the promise of the future and on what they can do to make it happen. The campaign invites people all around the world to celebrate the end of 2009 a little bit earlier: on November 30th.

Retail same-store sales excluding Walmart improved significantly in October, as shoppers expand their spending plans while they simultaneously retain the cautious shopping tactics they’ve used during the downturn, Retail Forward reports.

On Monday November 16, The Clorox Company will launch a new TV campaign for the Hispanic market created by Alma DDB in which Pine-Sol will put four traditional cleaning fragrances to really work, so that they do much more than just aromatize.

My analysis of the American Community Survey of the US Census Bureau for 2008 reveals that there are key states that experienced net in-migration of Hispanics from other States in the prior year. This is the most up-to-date information of what States Hispanics are moving to, and what States Hispanics are leaving behind. At the top of the gaining list are Texas, Colorado, Utah, North Carolina, Washington State, New Mexico, Oklahoma, South Carolina, Mississippi, Pennsylvania, Louisiana, Virginia, Arizona, Missouri, Indiana, Iowa, Massachusetts, Kentucky, Maine, and Maryland, in that order.

In today’s increasingly competitive marketplace, the importance of creating a diverse work environment has never been more important. Yet, economic conditions are placing added pressures on many organizations, putting Diversity programs in the budgetary cross-hairs. In light of these challenging conditions and the resulting belt-tightening measures across nearly every corporate department, the time is ripe to reassess corporate Diversity Communications. What has become readily apparent is that the sustainability of Diversity efforts is essential. Much like ecological sustainability, Diversity programs must be protected and nurtured, or else we risk their very extinction.

The Chief Marketing Officer (CMO) Council – a global group of 5,000 senior executives controlling more than $125 billion in annual marketing spend – is expanding its reach and presence in Latin America with a new advisory board and assessment of marketing credibility and effectiveness in the region. The regional group will draw senior marketer representation from some 27 predominantly Spanish, French and Portuguese-speaking countries with a total population of over 569 million.

Euro RSCG Life presented findings and insights from proprietary research and analysis of 1,700-plus social media users at the United States Food and Drug Administration hearing “Promotion of Food and Drug Administration-regulated medical products using the Internet and social media tools.”

San Francisco based HeadQuarters Advertising Inc. has redefined itself as the Hispanic Brand Action agency that offers full service brand and direct marketing solutions to reach the total US Hispanic Market.