Lexicon Marketing’s newest website, www.mundosinbarreras.com, enhances its content to include the Coca-Cola sponsored Latino sin Barreras contest, and welcomes Katie Barberi as one of its newest members.
Agency
Orange Advertising Network launches in the US and Latin America.
Orange Advertising Network launched in the US and Latin America to provide a complete portfolio of online marketing solutions.
Significant gap in Minority Representation in Tax.
TaxDiversity released its “Minorities in Tax 2010” study, once again showing that the tax profession continues to lag behind the overall minority US civilian labor force when it comes to hiring, retaining, and advancing minority tax professionals.
Struggling Consumers say Companies Connect by driving sales via Cause.
The 2009 PR Week / Barkley Cause Survey uncovers that while consumers have decreased spending on charitable giving, 91% expect companies to fill that gap and showcase their commitment to the greater good (up from 86% in 2008). The study also reveals that cause can make strong business sense for brands by increasing trial, loyalty, sales, and even higher prices at the cash register. Download study here.
Univision partners with MasterCard to deliver Prepaid Financial Services.
Univision Communications Inc. announced a strategic alliance with MasterCard Worldwide to introduce two new prepaid financial services, the Univision Prepaid MasterCard Card (Tarjeta Univision MasterCard Prepagada) and the Univision MasterCard Gift Card (Tarjeta de Regalo Univision). These prepaid cards will be available nationally in 2010 and are being developed to provide Hispanic consumers with access to relevant, flexible and valuable financial tools that can be used anywhere Debit MasterCard is accepted.
Julio Cesar Chavez Campeones opens restaurant.
Julio Cesar Chavez is opening Julio Cesar Chavez Campeones (Champions), a one-of-a-kind boxing-themed restaurant and entertainment venue on November 10.
Untangling Brand Equity, Value, Assets and Health.
The notion of brand equity has been common currency amongst marketers for several years. And barely a day goes by without marketing, HR and other departments speaking about the health or value of their brand.
Within Ad Supported Media – Radio Reach is 2nd only to Live TV.
A Nielsen analysis of a media use study conducted by the Council for Research Excellence (CRE) found that 77% of adults are reached by broadcast radio on a daily basis, second only to television at 95%. This study, in which consumers were physically observed consuming media throughout the day, found that Web/Internet (excluding email) reached 64%, newspaper 35%, and magazines 27%.
