Nestlé Waters North America announced that it is celebrating its commitment to the Hispanic community with the opening of its first U.S. Nestlé Pure Life Mercado del Agua (Water Store).
Agency
Marketing Spending pays off for Small Biz.
Marketers have seen budgets slashed in the recession, but that can create a dilemma: More marketing spending in a downturn can help a company come out ahead when the economy picks up again. According to the “Small Business Marketing Health Check” report from Hurwitz & Associates, there is a correlation between small businesses that are doing well and greater marketing spending.
Stanley Works launches Hispanic Marketing campaign ‘Hazla en Grande‘.
Stanley Works announced its launch of a nationwide Hispanic outreach program called “Hazla en Grande” — which translates to “Make It Big” in English — during its media debut at the 2009 STAFDA convention. The initiative is designed to provide materials that will build knowledge and/or skills among Hispanics working in the construction trades.
CMO council to study relevance, performance & value of Branded Content.
With custom branded content and media channels continuing to multiply in North America, the Chief Marketing Officer (CMO) Council and the Custom Publishing Council (CPC) have formed a strategic alliance to study ROI in an area of marketing spend that totaled $33 billion in 2008.
Integrated Measurement: Online Advertising Grows Up
As with many of us who have spent our entire careers on the Internet, I have a bit of media establishment envy. Don’t get me wrong, I love the Internet; I’ve spent the past 10 years analyzing the Web and continue to believe the future is in truly interactive media. Sentiment aside, for the most part Internet professionals have spent much of our careers at the proverbial kids’ table. For far too long the Internet has been relegated to the “experimental” or “emerging media” categories.
Mundo sin Barreras powers up wtih corporate sponsorship and celebrity members.
Lexicon Marketing’s newest website, www.mundosinbarreras.com, enhances its content to include the Coca-Cola sponsored Latino sin Barreras contest, and welcomes Katie Barberi as one of its newest members.
Orange Advertising Network launches in the US and Latin America.
Orange Advertising Network launched in the US and Latin America to provide a complete portfolio of online marketing solutions.
Significant gap in Minority Representation in Tax.
TaxDiversity released its “Minorities in Tax 2010” study, once again showing that the tax profession continues to lag behind the overall minority US civilian labor force when it comes to hiring, retaining, and advancing minority tax professionals.
