Agency

Latincast a part of Dallas based Dieste & Partners interviewed the honorees of the 2009 ADCOLOR Awards during the 11th ANA Multicultural Marketing & Diversity Conference in Phoenix this week.

U.S. Census Bureau Director Robert Groves joined prominent Latino groups, labor and faith leaders and leading national Spanish-language media partners to outline a historic campaign to ensure a full and accurate 2010 Census count of the estimated 50 million Latinos living in the United States.

A Florida State University communication professor was one of five distinguished scholars asked to serve on an independent panel reviewing a key portion of the 2010 Census Integrated Communications Campaign. Review available for download.

Carat’s revised prediction for worldwide expenditure this year is a fall of 9.8%. The downward revision of 4.0 percentage points (from -5.8% in March 2009) is due to significant reduction of forecasts in all regions, with the exception of Asia Pacific where the 2009 forecast has been revised marginally upwards to -0.3%.

An article in B to B magazine, listed the top 10 things clients are really looking for in a strategic marketing partner; amazingly, price didn’t even make the list. Marketers, your clients, in some cases are having their compensation packages dictated by their ability or inability as it were, to show results. So what are the 10 things?

Award winning Chief Creative Director & Partner of Adrenalina – Paco Olavarrieta according to agency spokesperson will not be involved in the day-to-day management of the agency, but will be involved creatively for the agency.

My intent is not to diminish the importance of media planning & buying and the creative skill-sets, but to highlight another discipline that could determine your ability to compete with an unfair advantage. Published by Gene Bryan. To read CLICK above on El Blog.

According to Broadcasting and Cable magazine, Comcast is discussing the formation of a new joint venture company in partnership with General Electric, according to executives familiar with talks. The new company would be majority controlled by Comcast which would own a 51% stake in NBC Universal versus General Electric’s 49%. Courtesy of Broadcastng & Cable magazine.

Arbitron Inc. announced the formation of a Cross-Platform media measurement group and the complementary expansion of its executive management team. By establishing this group, which brings together product development, sales and product management, Arbitron is taking a significant step in leveraging its Portable People Meter (PPM) technologies beyond its traditional radio business.

CNN Money and other outlets are reporting that after Penske Motor’s deal to take over the brand fell through, GM has announced it will “wind down” the brand and its 350 dealerships nationwide.

A new report released by the U.S. Census Bureau finds that the 5.6 million stay-at-home mothers in 2007 were younger and more likely to be Hispanic and foreign-born than mothers who were in the labor force. Nearly one-fourth of all married-couple families in the U.S. had a stay-at-home mother.

New leadership team and new digital division are among the efforts expected to spur agency’s growth. Courtesy of Caribbean Business a partner of ADnotas.com & HispanicAd.com.

Blue Cross Blue Shield of Florida has re-assigned their Hispanic account from Siboney USA to the Draft Multicultural unit based on a client restructuring.