The U.S. Census Bureau released new American Community Survey (ACS) data today covering the three-year period between 2006 and 2008 on a wide range of socioeconomic, housing and demographic characteristics for communities across the nation, part of an ongoing statistical portrait of America.
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Univision launches Spanish-Language Web Browser.
Flock announced its partnership with Univision Interactive Media, Inc.
Puerto Rican Consumers are available for US Sweepstakes participation.
The new rules remove legal barriers that previously forced advertisers and other promoters to void sales promotions in Puerto Rico and to limit participation in many product and service sweepstakes to only residents of the 50 United States and the District of Columbia.
Coke weighs in on Earned Media ROI.
Carol Kruse develops interactive marketing programs and experiences for Coca-Cola’s global brands around the world. Here, Ms. Kruse discusses Coke’s use of digital media and marketing and the evolution of social media. Available at HispanicCMO.com
Improved Business Outlook in 2010 despite concerns about the Shape of the Recovery.
More than half (57 percent) of chief financial officers expect improved business conditions in 2010 although they are concerned about the shape of economic recovery, according to a poll conducted at Deloitte’s “CFO Vision 2009: Standing Tall in Challenging Times” conference in September.
The surprising secret of Successful Differentiation.
A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation: you must think beyond the core benefits of your product category. Think: Off-Core Differentiation.
Surviving the Streets as a Black Puerto Rican-American Orphan.
hen Henry Morales was orphaned at six years of age, he left home carrying sneakers and a bag of toy guns. Little did he know this scene would foreshadow his troubled and violent
youth — that he would be funneled through institutions and have to fight to make his way on the streets of Brooklyn.
How Do You Measure Success?
Nearly three-quarters of companies have guidelines to measure the success of their marketing programs, and for one-half such measurements are a requirement for obtaining marketing funding, according to the King Fish Media “2009 Survey on Marketing, Media and Measurement,” conducted in partnership with HubSpot, Junta42 and the Upshot Institute.
Giving a Face & Soul to Latino Immigrants.
Tony Hernandez is President of the Latino Broadcasting Company, a minority owned, nationally syndicated radio network. Tony is also the head of the Immigrant Archive Project, an independent national initiative dedicated to preserving the biographies of America’s Latino immigrant population. Latino immigrants from all countries tell their stories in their own words on recorded interviews, which will later be shared on the radio, internet, traveling education and art installations. To listen to podcast CLICK above on El Blog.
