Carol Kruse develops interactive marketing programs and experiences for Coca-Cola’s global brands around the world. Here, Ms. Kruse discusses Coke’s use of digital media and marketing and the evolution of social media. Available at HispanicCMO.com
Agency
Improved Business Outlook in 2010 despite concerns about the Shape of the Recovery.
More than half (57 percent) of chief financial officers expect improved business conditions in 2010 although they are concerned about the shape of economic recovery, according to a poll conducted at Deloitte’s “CFO Vision 2009: Standing Tall in Challenging Times” conference in September.
The surprising secret of Successful Differentiation.
A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation: you must think beyond the core benefits of your product category. Think: Off-Core Differentiation.
Surviving the Streets as a Black Puerto Rican-American Orphan.
hen Henry Morales was orphaned at six years of age, he left home carrying sneakers and a bag of toy guns. Little did he know this scene would foreshadow his troubled and violent
youth — that he would be funneled through institutions and have to fight to make his way on the streets of Brooklyn.
How Do You Measure Success?
Nearly three-quarters of companies have guidelines to measure the success of their marketing programs, and for one-half such measurements are a requirement for obtaining marketing funding, according to the King Fish Media “2009 Survey on Marketing, Media and Measurement,” conducted in partnership with HubSpot, Junta42 and the Upshot Institute.
Giving a Face & Soul to Latino Immigrants.
Tony Hernandez is President of the Latino Broadcasting Company, a minority owned, nationally syndicated radio network. Tony is also the head of the Immigrant Archive Project, an independent national initiative dedicated to preserving the biographies of America’s Latino immigrant population. Latino immigrants from all countries tell their stories in their own words on recorded interviews, which will later be shared on the radio, internet, traveling education and art installations. To listen to podcast CLICK above on El Blog.
BREAKING DOWN THE PROBLEMS: What’s Wrong with our Current Immigration System?
The Immigration Policy Center released a new report, Breaking Down the Problems: What’s Wrong With our Immigration System. This special report looks at the impact our outdated and inefficient immigration system is having on our nation and discusses the failures of the system under two broad categories: structural failure and inadequate responses. Download report here.
Creación Marketing Communications launches to unmask the truth about marketing to Hispanics.
Hispanic marketing veteran Halim Trujillo launches a Hispanic marketing strategy and brand architecture boutique in Chicago that will focus on creating the ideal marketing foundation for those advertisers looking to connect with Hispanic consumers.
Obama-meneo is in the house; The White House that is.
What do President Bush and President Obama have in common?
They understand and get it when it comes to us.
Last week, President Obama had a fiesta at the White House, and I do mean fiesta. It was packed full of Hispanics, recognizing the diversity of our heritage and the richness of our culture. The celebration, timed to coincide with Hispanic Heritage Month, was called “In Performance at the White House: Fiesta Latina.”
The “Obama-mania” was clearly evident at the event, especially when Thalia got the president to dance a few steps with her and he showed off a touch of hip-swiveling Obama-meneo!
Published by Jose Cancela – Hispanic USA. To view El Blog CLICK above.
ZenithOptimedia – Rate of global adspend decline now clearly slowing.
New information about weak first half causes ZenithOptimedia to downgrade its global ad growth forecast for 2009 to -9.9%. But the second half is developing in line with predictions, demonstrating clear improvement in the rate of decline. Developing markets to grow a healthy 7.8% in 2010 and 9.8% in 2011. But structural economic problems will drag developed markets down 2.9% in 2010, before modest 1.5% recovery in 2011. Internet advertising to grow 9% this year, and reach 14.9% share of global ad expenditure by 2011. Newspaper and magazine ad expenditure will shrink every year over our forecast period, falling to 25% and 28% below their respective 2007 peaks by 2011.
Grupo Prisa buying a large stake in V-me Network.
Grupo Prisa from Spain is ready to announce the purchase of a large stake in the Hispanic focused television network V-me.
