Agency

Daisy Expósito-Ulla, Chairman and CEO of d expósito & partners has been honored as one of LatinBiz’s 2009 “Women of Virtue” at the Fourth Annual Women of Virtue Awards luncheon held at the Doral Park Country Club in Doral, Florida on October 29, 2009 in Miami.

A new analysis of multi-cultural advertising indicates that ad spending in Spanish-Language media for the 12-month period of July 2008 to June 2009 was over $5.5 billion, a 6.3 percent decline over the previous 12 months. Over the same time period, African-American ad spending fell 9.6% to $1.8 billion. Report download available here.

The top characteristic US consumers want from brands they like is to improve their knowledge—and the least desirable one is for a brand to “only be visible in store”—according to the “Global Web Index” from Lightspeed Research.

Flock announced its partnership with Univision Interactive Media, Inc.

The U.S. Census Bureau released new American Community Survey (ACS) data today covering the three-year period between 2006 and 2008 on a wide range of socioeconomic, housing and demographic characteristics for communities across the nation, part of an ongoing statistical portrait of America.

The new rules remove legal barriers that previously forced advertisers and other promoters to void sales promotions in Puerto Rico and to limit participation in many product and service sweepstakes to only residents of the 50 United States and the District of Columbia.

More than half (57 percent) of chief financial officers expect improved business conditions in 2010 although they are concerned about the shape of economic recovery, according to a poll conducted at Deloitte’s “CFO Vision 2009: Standing Tall in Challenging Times” conference in September.