The Immigration Policy Center released a new report, Breaking Down the Problems: What’s Wrong With our Immigration System. This special report looks at the impact our outdated and inefficient immigration system is having on our nation and discusses the failures of the system under two broad categories: structural failure and inadequate responses. Download report here.
Agency
Creación Marketing Communications launches to unmask the truth about marketing to Hispanics.
Hispanic marketing veteran Halim Trujillo launches a Hispanic marketing strategy and brand architecture boutique in Chicago that will focus on creating the ideal marketing foundation for those advertisers looking to connect with Hispanic consumers.
Obama-meneo is in the house; The White House that is.
What do President Bush and President Obama have in common?
They understand and get it when it comes to us.
Last week, President Obama had a fiesta at the White House, and I do mean fiesta. It was packed full of Hispanics, recognizing the diversity of our heritage and the richness of our culture. The celebration, timed to coincide with Hispanic Heritage Month, was called “In Performance at the White House: Fiesta Latina.”
The “Obama-mania” was clearly evident at the event, especially when Thalia got the president to dance a few steps with her and he showed off a touch of hip-swiveling Obama-meneo!
Published by Jose Cancela – Hispanic USA. To view El Blog CLICK above.
ZenithOptimedia – Rate of global adspend decline now clearly slowing.
New information about weak first half causes ZenithOptimedia to downgrade its global ad growth forecast for 2009 to -9.9%. But the second half is developing in line with predictions, demonstrating clear improvement in the rate of decline. Developing markets to grow a healthy 7.8% in 2010 and 9.8% in 2011. But structural economic problems will drag developed markets down 2.9% in 2010, before modest 1.5% recovery in 2011. Internet advertising to grow 9% this year, and reach 14.9% share of global ad expenditure by 2011. Newspaper and magazine ad expenditure will shrink every year over our forecast period, falling to 25% and 28% below their respective 2007 peaks by 2011.
Grupo Prisa buying a large stake in V-me Network.
Grupo Prisa from Spain is ready to announce the purchase of a large stake in the Hispanic focused television network V-me.
Telemundo Network wins at NAMIC 2009 Excellence in Multicultural Marketing awards.
Telemundo was awarded first place in the grassroots marketing category by the National Association for Multi-ethnicity In Communications (NAMIC) as part of their 2009 Excellence in Multi-cultural Marketing Awards (EMMA) competition. Telemundo received the honor for their six market talent tour, which promoted the popular telenovela Sin Senos No Hay Paraiso and worked to create buzz for the new novela El Rostro de Analia.
Latincast podcast of ADcolor honorees – Monica Gadsby Interview.
Latincast a part of Dallas based Dieste & Partners interviewed the honorees of the 2009 ADCOLOR Awards during the 11th ANA Multicultural Marketing & Diversity Conference in Phoenix. To listen to Monica Gadsby podcast available here.
What happens when fanaticism becomes obsession?
That’s the new Verizon Wireless campaign theme from New York’s GlobalHue Latino agency for the Latin Grammys event. In the spot “Super Fan”, filmed by Agustín Alberdi and Summer in Buenos Aires, a very special teenage girl shows her obsession for her favorite singer. Verizon Wireless offers exclusive mobile content from the Latin Grammy’s and your favorite Latin artists so that fans near and far can live the experience.
American Roots in the Immigrant Experience.
The U.S. Census Bureau recently released data on the Latino population of the United States that underscores the extent to which the immigrant experience is embedded in the social (and political) fabric of the United States in three important ways. Download study here.
Ad Pricing down across the Board.
The first half of 2009 has drops in ad spending across all media—even online—but advertisers are more optimistic about the latter part of the year, according to JPMorgan.
A Symphonic Masterpiece.
The ROI of Internal Brand Alignment: Learn to profit from the synchronicity of brand harmony and the rhythm within your organization.
zoom: TARGETING HISPANICS BEYOND ACCULTURATION
Advertising agencies look for the sweet spot between their brand strategy and their consumer needs. But for Hispanic Agencies it’s hard to find the spot when they need to connect the brand strategy with a consumer that hasn’t been taken into consideration when the brand strategy was developed.
Up to now, our role as Hispanic agencies has mainly been to identify our consumer based on cultural insights, and then magnify these cultural traces under the light of the brand strategy. Sometimes, in order to find this connection, we stretched the cultural insight and/or the brand strategy too far, resulting in an artificial and irrelevant communication strategy. Available on HispanicCMO.com
