Latincast a part of Dallas based Dieste & Partners interviewed the honorees of the 2009 ADCOLOR Awards during the 11th ANA Multicultural Marketing & Diversity Conference in Phoenix. To listen to Monica Gadsby podcast available here.
Agency
What happens when fanaticism becomes obsession?
That’s the new Verizon Wireless campaign theme from New York’s GlobalHue Latino agency for the Latin Grammys event. In the spot “Super Fan”, filmed by Agustín Alberdi and Summer in Buenos Aires, a very special teenage girl shows her obsession for her favorite singer. Verizon Wireless offers exclusive mobile content from the Latin Grammy’s and your favorite Latin artists so that fans near and far can live the experience.
American Roots in the Immigrant Experience.
The U.S. Census Bureau recently released data on the Latino population of the United States that underscores the extent to which the immigrant experience is embedded in the social (and political) fabric of the United States in three important ways. Download study here.
Ad Pricing down across the Board.
The first half of 2009 has drops in ad spending across all media—even online—but advertisers are more optimistic about the latter part of the year, according to JPMorgan.
A Symphonic Masterpiece.
The ROI of Internal Brand Alignment: Learn to profit from the synchronicity of brand harmony and the rhythm within your organization.
zoom: TARGETING HISPANICS BEYOND ACCULTURATION
Advertising agencies look for the sweet spot between their brand strategy and their consumer needs. But for Hispanic Agencies it’s hard to find the spot when they need to connect the brand strategy with a consumer that hasn’t been taken into consideration when the brand strategy was developed.
Up to now, our role as Hispanic agencies has mainly been to identify our consumer based on cultural insights, and then magnify these cultural traces under the light of the brand strategy. Sometimes, in order to find this connection, we stretched the cultural insight and/or the brand strategy too far, resulting in an artificial and irrelevant communication strategy. Available on HispanicCMO.com
University of Miami Study – Managers’ Hiring Practices vary by Race & Ethnicity.
White, Asian and Hispanic managers tend to hire more whites and fewer blacks than black managers do, according to a new study out of the University of Miami School of Business Administration.
Poll: Mexicans say Amnesty would increase Illegal Immigration.
A new survey by Zogby International finds that people in Mexico think that granting legal status to illegal immigrants would encourage more illegal immigration to the United States. As the top immigrant-sending country for both legal and illegal immigrants, views on immigration in Mexico can provide insight into the likely impact of an amnesty, as well as other questions related to immigration.
