Agency

More than six-in-ten Hispanics in the U.S. self-identify as being of Mexican origin. Nine of the other ten largest Hispanic origin groups—Puerto Rican, Cuban, Salvadoran, Dominican, Guatemalan, Colombian, Honduran, Ecuadorian and Peruvian—account for about a third of the U.S. Hispanic population. There are differences across these ten population groups in the share of each that is foreign born, citizen (by birth or naturalization), and proficient in English. They are also of varying age, tend to live in different areas within the U.S, and have varying levels of education, homeownership rates, and poverty rates. These and other characteristics are explored in ten fact sheets, one for each country-of-origin group. Each population is also compared with all Hispanics and the U.S. population overall. CLICK here to download.

Terra united guests and industry experts on October 13th, at Orbita US 2009. Hosted at the remarkable New Museum in New York, the event includes special appearances from three-time Oscar winning director Oliver Stone; Media Economist Jack Myers; actor Mario Lopez; Olympic Medalist Dara Torres, and legendary basketball player Earl Monroe.

Chairman and CEO of Brambly Communications, LLC, Ernest W. Bromley was one of six inducted into the Southwest Advertising Hall of Fame in Dallas.

In June 2009, Omniture commissioned Forrester Consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing.

Contrary to what marketers claim, most Americans do not want online advertisements tailored to their specific interests. That’s a conclusion from a new consumer privacy study by the Berkeley Center for Law & Technology at UC Berkeley School of Law (Berkeley Law), and the Annenberg School for Communication at the University of Pennsylvania.

The Hispanic Public Relations Association (HPRA), a non-profit organization founded to advance the careers of Hispanics in the field of communications, celebrated a night of excellence at its annual PRemio Awards & Scholarship Gala on Thursday, October 8, at The Highlands in Hollywood.

Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to

DeWalt is working with Eurosport to launch the new Compact Lithium-Ion product line in key Hispanic markets: Chicago, Houston/Austin and Miami. DeWalt ‘s three-pronged campaign uses Eurosport’s online, print and grassroots programs to communicate its brand message to Hispanic Contractor Associations (HCA).

A new report released demonstrates that Hispanic Americans face greater challenges in obtaining a secure retirement than the average population. The paper, prepared by the Hispanic Institute think-tank and the Americans for Secure Retirement (ASR) coalition, finds that the unique challenges include a general lack of retirement preparation, less access to employer-sponsored retirement plans, lower levels of personal savings and inadequate financial literacy.

Accentmarketing announced its latest release from its Latinas in Charge initiative – “Redefining the Meaning of Well-Being.” This release further explores the U.S. Latina mindset on health, healthcare and health insurance – topics at the forefront of this nation’s agenda.