Terra united guests and industry experts on October 13th, at Orbita US 2009. Hosted at the remarkable New Museum in New York, the event includes special appearances from three-time Oscar winning director Oliver Stone; Media Economist Jack Myers; actor Mario Lopez; Olympic Medalist Dara Torres, and legendary basketball player Earl Monroe.
Agency
Ernest Bromley inducted into Southwest Advertising Hall of Fame.
Chairman and CEO of Brambly Communications, LLC, Ernest W. Bromley was one of six inducted into the Southwest Advertising Hall of Fame in Dallas.
Suite Marketing is Sweet Marketing.
In June 2009, Omniture commissioned Forrester Consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing.
Americans reject Tailored Advertising.
Contrary to what marketers claim, most Americans do not want online advertisements tailored to their specific interests. That’s a conclusion from a new consumer privacy study by the Berkeley Center for Law & Technology at UC Berkeley School of Law (Berkeley Law), and the Annenberg School for Communication at the University of Pennsylvania.
Hispanic Public Relations Association honors Industry’s Best.
The Hispanic Public Relations Association (HPRA), a non-profit organization founded to advance the careers of Hispanics in the field of communications, celebrated a night of excellence at its annual PRemio Awards & Scholarship Gala on Thursday, October 8, at The Highlands in Hollywood.
Citibank launches Citi Mobile En Espanol.
Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to
DeWalt partners with Eurosport to launch campaign to connect with Hispanic soccer fans.
DeWalt is working with Eurosport to launch the new Compact Lithium-Ion product line in key Hispanic markets: Chicago, Houston/Austin and Miami. DeWalt ‘s three-pronged campaign uses Eurosport’s online, print and grassroots programs to communicate its brand message to Hispanic Contractor Associations (HCA).
Challenges Hispanic Americans face in preparing for Retirement.
A new report released demonstrates that Hispanic Americans face greater challenges in obtaining a secure retirement than the average population. The paper, prepared by the Hispanic Institute think-tank and the Americans for Secure Retirement (ASR) coalition, finds that the unique challenges include a general lack of retirement preparation, less access to employer-sponsored retirement plans, lower levels of personal savings and inadequate financial literacy.
Latinas feeling uncertain about Healthcare Debate.
Accentmarketing announced its latest release from its Latinas in Charge initiative – “Redefining the Meaning of Well-Being.” This release further explores the U.S. Latina mindset on health, healthcare and health insurance – topics at the forefront of this nation’s agenda.
ANA Announces 2009 Multicultural Excellence Award Winners.
The Association of National Advertisers (ANA) has announced the winners of the 2009 Multicultural Excellence Awards. Now in its ninth year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2008 and May 2009.
Winners were named in seven categories, including a new category highlighting exceptional work in radio advertising.
