The Association of National Advertisers (ANA) has announced the winners of the 2009 Multicultural Excellence Awards. Now in its ninth year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2008 and May 2009.
Winners were named in seven categories, including a new category highlighting exceptional work in radio advertising.
Latina voters with access to the internet are more likely to be informed about new state laws and the legislative process in general than non-connected Latina voters, according to a report released by HOPE (Hispanas Organized for Political Equality).
Young Latino adults in the United States are more likely to be in school or the work force now than their counterparts were in previous generations. In 1970, 77% of Hispanics ages 16 to 251 were either working, going to school or serving in the military; by 2007, 86% of Latinos in this coming-of-age group were taking part in these skill-building endeavors, according to a comprehensive analysis of four decades of Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center.
Latincast a part of Dallas based Dieste & Partners interviewed the honorees of the 2009 ADCOLOR Awards during the 11th ANA Multicultural Marketing & Diversity Conference in Phoenix this week.
U.S. Census Bureau Director Robert Groves joined prominent Latino groups, labor and faith leaders and leading national Spanish-language media partners to outline a historic campaign to ensure a full and accurate 2010 Census count of the estimated 50 million Latinos living in the United States.
A Florida State University communication professor was one of five distinguished scholars asked to serve on an independent panel reviewing a key portion of the 2010 Census Integrated Communications Campaign. Review available for download.
Carat’s revised prediction for worldwide expenditure this year is a fall of 9.8%. The downward revision of 4.0 percentage points (from -5.8% in March 2009) is due to significant reduction of forecasts in all regions, with the exception of Asia Pacific where the 2009 forecast has been revised marginally upwards to -0.3%.
An article in B to B magazine, listed the top 10 things clients are really looking for in a strategic marketing partner; amazingly, price didn’t even make the list. Marketers, your clients, in some cases are having their compensation packages dictated by their ability or inability as it were, to show results. So what are the 10 things?
Award winning Chief Creative Director & Partner of Adrenalina – Paco Olavarrieta according to agency spokesperson will not be involved in the day-to-day management of the agency, but will be involved creatively for the agency.
