Agency

Procter & Gamble general manager of North America marketing Edgar Sandoval will receive the “Lifetime of Achievement in Hispanic Television” award from Multichannel News and Broadcasting & Cable on Sept. 24 at the seventh annual Hispanic Television Summit in New York.

The award recognizes P&G’s longstanding efforts on behalf of Hispanic TV and the Hispanic community. Sandoval recently spoke with MCN executive editor, special reports George Vernadakis about P&G’s early commitment to the Hispanic population, how the company approaches consumers in general, and how it targets Hispanic consumers in particular.

by George Vernadakis — Multichannel News. Available on HispanicCMO.com

Burger King Corp. kicked off its second annual FÚTBOL KINGDOM national tour, a series of innovative street-level fútbol events.

It may surprise anyone following the charges of racism that have flared up during the debate over President Obama’s health care proposals, but a survey taken this summer found that fewer people perceived there are strong conflicts between blacks and whites than saw strong conflicts between immigrants and the native born, or between rich people and poor people.

A majority (55%) of adults said there are “very strong” or “strong” conflicts between immigrants and people born in the United States. Nearly as many — 47% — said the same about conflicts between rich people and poor people, according to a nationally representative survey by the Pew Research Center Social & Demographic Trends project.

A new nationwide survey issued today by Citi revealed that consumers across all socioeconomic levels and ethnic groups have made permanent spending and savings adjustments to adapt to the current economic situation. According to the data, 63 percent of Americans surveyed said the way they spend and save has been forever changed as a result of the economic downturn. Only 29 percent said spending and saving would go back to the way it was before the recession.

How badly has the U.S. economy battered Hispanic families? The answer is not so simple. Two opposing schools of thought contend that, on one hand, Hispanics are less affected since this recession is largely the result of a credit crisis and substantial losses on Wall Street, and Hispanics were under-leveraged in terms of debt and, on average, had less money in equity securities.

While marketers and agencies both advocate careful calibration when it comes to balancing brand and demand, the economy clearly has swung the brand/demand pendulum toward demand creation.

Six-in-ten Hispanic adults in the U.S. who are neither citizens nor legal permanent residents lack health insurance. That is more than twice as high as the rate among Hispanic adults who are citizens or legal permanent residents and more than three times the rate for the adult U.S. population. Download study here.