Agency

Alterian announced the results of a recent research study revealing that the emergence of new social media channels is forcing organizations to radically rethink and evolve their marketing techniques.

The Hispanic Origin Population in the United States: 2007 and 2008 — National-level tabulations from the Current Population Survey on this population group are shown by a wide range of demographic and socioeconomic characteristics. They include information on the generational distribution of the Hispanic population, as well as of specific groups, such as Mexican, Puerto Rican and Cuban. Download HERE.

Burger King Corp. kicked off its second annual FÚTBOL KINGDOM national tour, a series of innovative street-level fútbol events.

It may surprise anyone following the charges of racism that have flared up during the debate over President Obama’s health care proposals, but a survey taken this summer found that fewer people perceived there are strong conflicts between blacks and whites than saw strong conflicts between immigrants and the native born, or between rich people and poor people.

Procter & Gamble general manager of North America marketing Edgar Sandoval will receive the “Lifetime of Achievement in Hispanic Television” award from Multichannel News and Broadcasting & Cable on Sept. 24 at the seventh annual Hispanic Television Summit in New York.

The award recognizes P&G’s longstanding efforts on behalf of Hispanic TV and the Hispanic community. Sandoval recently spoke with MCN executive editor, special reports George Vernadakis about P&G’s early commitment to the Hispanic population, how the company approaches consumers in general, and how it targets Hispanic consumers in particular.

by George Vernadakis — Multichannel News. Available on HispanicCMO.com

A majority (55%) of adults said there are “very strong” or “strong” conflicts between immigrants and people born in the United States. Nearly as many — 47% — said the same about conflicts between rich people and poor people, according to a nationally representative survey by the Pew Research Center Social & Demographic Trends project.

A new nationwide survey issued today by Citi revealed that consumers across all socioeconomic levels and ethnic groups have made permanent spending and savings adjustments to adapt to the current economic situation. According to the data, 63 percent of Americans surveyed said the way they spend and save has been forever changed as a result of the economic downturn. Only 29 percent said spending and saving would go back to the way it was before the recession.

While marketers and agencies both advocate careful calibration when it comes to balancing brand and demand, the economy clearly has swung the brand/demand pendulum toward demand creation.