Agency

Award winning Chief Creative Director & Partner of Adrenalina – Paco Olavarrieta according to agency spokesperson will not be involved in the day-to-day management of the agency, but will be involved creatively for the agency.

My intent is not to diminish the importance of media planning & buying and the creative skill-sets, but to highlight another discipline that could determine your ability to compete with an unfair advantage. Published by Gene Bryan. To read CLICK above on El Blog.

CNN Money and other outlets are reporting that after Penske Motor’s deal to take over the brand fell through, GM has announced it will “wind down” the brand and its 350 dealerships nationwide.

New leadership team and new digital division are among the efforts expected to spur agency’s growth. Courtesy of Caribbean Business a partner of ADnotas.com & HispanicAd.com.

Arbitron Inc. announced the formation of a Cross-Platform media measurement group and the complementary expansion of its executive management team. By establishing this group, which brings together product development, sales and product management, Arbitron is taking a significant step in leveraging its Portable People Meter (PPM) technologies beyond its traditional radio business.

A new report released by the U.S. Census Bureau finds that the 5.6 million stay-at-home mothers in 2007 were younger and more likely to be Hispanic and foreign-born than mothers who were in the labor force. Nearly one-fourth of all married-couple families in the U.S. had a stay-at-home mother.

Univision Communications, Inc. announced that for the first time in the company’s history it is selling products based on Hispanic America’s favorite programming on Univision, TeleFutura and Galavisión with the launch of La Tienda Univision (www.tiendaunivision.com).

Alterian announced the results of a recent research study revealing that the emergence of new social media channels is forcing organizations to radically rethink and evolve their marketing techniques.

The Hispanic Origin Population in the United States: 2007 and 2008 — National-level tabulations from the Current Population Survey on this population group are shown by a wide range of demographic and socioeconomic characteristics. They include information on the generational distribution of the Hispanic population, as well as of specific groups, such as Mexican, Puerto Rican and Cuban. Download HERE.

Blue Cross Blue Shield of Florida has re-assigned their Hispanic account from Siboney USA to the Draft Multicultural unit based on a client restructuring.

Procter & Gamble general manager of North America marketing Edgar Sandoval will receive the “Lifetime of Achievement in Hispanic Television” award from Multichannel News and Broadcasting & Cable on Sept. 24 at the seventh annual Hispanic Television Summit in New York.

The award recognizes P&G’s longstanding efforts on behalf of Hispanic TV and the Hispanic community. Sandoval recently spoke with MCN executive editor, special reports George Vernadakis about P&G’s early commitment to the Hispanic population, how the company approaches consumers in general, and how it targets Hispanic consumers in particular.

by George Vernadakis — Multichannel News. Available on HispanicCMO.com

Burger King Corp. kicked off its second annual FÚTBOL KINGDOM national tour, a series of innovative street-level fútbol events.