Agency

US ad spending expected to recover slowly in 2011 and 2012

All it takes is a quick look at the business world to realize that textbook organizational structures, even when implemented perfectly, are increasingly coming into conflict with conditions in the real world. Market conditions have changed, and will continue to do so in the years ahead. The current economic situation will reinforce this trend and ultimately make its effects permanent. The question is: how will these developments influence brands?

Procter & Gamble’s Pepto-Bismol TV campaign “Love and Hate” by Lapiz won Best of Show/Campaign with two TV spots showing food behaving badly with the message “Don’t let the food you love hurt you.” Lapiz also won a gold and a silver award for the individual spots “Empanada” and “Cheesecake.”

Winners of the HispanicAd.com Account Planning Excelencia (HAPE) awards were announced today at the Association of Hispanic Advertising Agencies (AHAA) Conference in Miami. Campaigns from Grupo Gallegos won Gold and Silver in two categories, the Vidal Partnership was awarded Bronze in two categories, and the Concept Café received a Bronze as well. Creative on Demand, Diesté and Alma DDB received Honorable Mentions.

While we were sleeping, it happened. A whole new demographic of young, reasonably affluent Hispanics entered the world of marketing as incredibly important and valuable consumers, but just not quite the way mainstream America thought they would in the 1980s.

Horacio Gavilán who serves as the Executive Director of the Association of Hispanic Advertising Agencies (AHAA) was honored by the Board of Directors of AHAA for ten years of service to the organization and the Industry.

In today’s very complex US Hispanic marketing environment, the need for ‘Thought Leadership’ that delivers highly valued content that helps readers better understand the challenges and opportunities in marketing to US Hispanics is not a luxury, but a necessity.

More than eight-in-ten Hispanics self-identify themselves as being either of Mexican, Puerto Rican, Cuban, Salvadoran or Dominican origin. Mexican-Americans are by far the largest group, accounting for nearly two-thirds of the Hispanic population in the U.S. There are a range of differences between these five population groups—for example, in the share of each group that is foreign born, citizen (by birth or naturalization), and proficient in English. They are of varying age and tend to live in different areas within the U.S. Likewise, the groups display varying levels of education, homeownership rates, and poverty rates. These and other characteristics are explored in five fact sheets, one for each country-of-origin group. Each population is also compared to all Hispanics and the U.S. population overall. DOWNLOAD report here.