The United States Mint announced that the nation will honor El Yunque National Forest in Puerto Rico through its new quarter-dollar coin program. The El Yunque forest’s design will be the 11th to be featured on coins released under the United States Mint America the Beautiful Quarters Program, and will be issued in 2012.
Agency
SiboneyUSA selected as Food Lion’s Hispanic AOR.
SiboneyUSA announced that it will serve as Food Lion LLC’s Agency of Record for the supermarket’s Latino marketing initiatives.
DDB Mexico aiming at being one of the best creative agencies in Iberoamerica.
In the search to develop an innovative, convergent integration model of agency, and place DDB one step ahead in the communications market, Hernan Ibarra and Walter Aregger have taken the leadership at DDB as Co-presidents of the agency in Mexico.
Hola Networks welcomes AHAA Members to Miami with a big ¡HOLA!
HOLA Networks, the Coral Gables-based online ad network dedicated to US Hispanics, announced that they will again sponsor the Welcome Cocktail Reception at the AHAA “Liberando Ideas” Fall Conference. The conference will take place on September 16-18, 2009 at the Downtown Hyatt Regency Miami. The HOLA Networks Welcome Reception will be held on the first evening of the conference – Wednesday, September 16 from 6:30pm to 8:30pm.
Dr Pepper launches Familia23 contest.
Dr Pepper is awarding the ultimate family fiesta to families who live life to the fullest through its Familia23 contest. The contest is part of the Dr Pepper year-long celebration of living “Vida a la 23” — a flavorful, bicultural life to the “23rd power.”
Tampico International rolls-out Global Campaign.
Tampico Beverages has launched its first global multi-media campaign to spotlight its new packaging and wide variety of fun and playful flavors. The campaign will launch through multiple media outlets in many languages and countries.
Why Should Nonprofits Invest in Brand? And, Where to Begin.
Virtually no one in the non-profit world will dispute that building trust and credibility is a top priority for their organization. Yet, many consider spending money on brand development in direct opposition with their primary objective: raising more money. In reality, the two go hand-in-hand. The common denominator: trust.
The Global Competitiveness Report 2009-2010
Switzerland tops the overall ranking in The Global Competitiveness Report 2009-2010, released by the World Economic Forum ahead of its Annual Meeting of the New Champions 2009 in Dalian. The United States falls one place to second position, with weakening in its financial markets and macroeconomic stability.
How can a Mega Brand Equal a Mega Success?
Many are attempting to produce greater efficiency from fewer brands…
Want a piece of the 2010 Census Communications Campaign & RFP?
All media vendors will have a fair opportunity to submit proposals via a questionnaire. This questionnaire and other request for proposals will be part of the buying process. If you are interested in participating, please fill out the following questionnaire. The deadline to submit your information is: October 15, 2009. Form to submit proposal available here.
