Agency

Many are attempting to produce greater efficiency from fewer brands…

All media vendors will have a fair opportunity to submit proposals via a questionnaire. This questionnaire and other request for proposals will be part of the buying process. If you are interested in participating, please fill out the following questionnaire. The deadline to submit your information is: October 15, 2009. Form to submit proposal available here.

Americans are increasing their overall media consumption, and media multi-tasking is part of the equation, according to new data from The Nielsen Company’s most recent Three Screen Report. Download report here.

ImpreMedia, Mayweather Promotions and Golden Boy Promotions have partnered to develop an unprecedented multimedia program for the welterweight fight between Floyd Mayweather and Juan Manuel Marquez entitled MAYWEATHER vs., MARQUEZ: “Number One/Número Uno,” and scheduled to take place Saturday, September 19, 2009 at the MGM Grand in Las Vegas and broadcast live on HBO Pay-Per-View® beginning at 9pm ET/6pm PT.

Howard, Merrell & Partners in Raleigh, NC, formed a Hispanic Marketing Group. The Group will focus on the development and execution of advertising, direct mail, public relations and social media marketing specifically targeted at the Hispanic market. Jim Stevens-Arce, vice president/director Hispanic Marketing, will lead the efforts of the Group.

I was hypothesizing about engagement recently, reminiscing about one of my previous titles as Engagement Architect, and came up with a simple way of looking at how to define the term (at least I think I did).

Scarborough Research posed this question to teens via the Scarborough Kids Internet Panel (S.K.I.P.). In this customized, teen-focused study, we set out to learn more about teen health perceptions and to examine their habits and lifestyles. Download report here.

A few years ago the Hispanic population passed the African-American population as the largest ethnic group in the U.S. A new survey by The Barna Group indicates that Hispanics are assimilating the faith of the Caucasian population faster than anyone would have predicted, essentially mirroring the faith of the nation’s white population.

Danilo Alvarez has been named Creative Director of d exposito & Partners, LLC. The announcement was made by Jorge Ulla, agency Partner/Chief Ideation Officer, who praised “the forward-thinking approach of Alvarez, his non-traditional nature and his appetite for ongoing digital opportunities.”

Arbitron Inc. announced that the world’s largest combined panel for television and radio audience measurement is now live in Canada using Arbitron Portable People Meter (PPM) technology. In April 2008, following a competitive process, BBM Canada chose the Arbitron and TNS Media Research joint solution to support this multi-media measurement initiative.

The Nielsen Company reported that U.S. advertising for the first half of 2009 fell 15.4% compared to the first half of 2008. Preliminary figures show that U.S. ad expenditures declined over $10.3 billion to a total spend of $56.9 billion in the first two quarters.

Miami based Alma DDB in association HispanicAd.com and the Association of Hispanic Advertising Agencies will be premiering for the first time in Miami, the highly regarded advertising movie ART & COPY on Thursday September 17, 2009 at the Association of Hispanic Advertising Agencies conference at the Hyatt Regency Miami.

Grupo Televisa, S.A.B. and Genomma Lab Internacional, S.A.B. de C.V. announced that they have signed a strategic alliance agreement to sell and distribute personal care and over the counter pharmaceuticals in the United States and Puerto Rico.