Agency

The representatives of the principal media buying operations and advertising agencies of Puerto Rico gather at MediaNet facilities in Puerto Rico last Friday to discuss the arrival and business offerings of the television audiences measurement services of Nielsen and Ibope Mediafax.

Just three weeks after announcing the Amway Global account win, d expósito & Partners has added ConAgra Foods to its client roster. The agency has already produced a television spot for ConAgra’s Orville Redenbacher’s line of popcorn. The spot is airing nationally.

The choreographed dance, not surprisingly, was captured on film.

Spontaneous shimmying spurred on by commuting ennui? Not quite. The event was a brand-orchestrated flash mob, a gathering (usually precipitated by an elaborate set of e-mail instructions) of large numbers of people in a public place, where some preplanned event takes place to entertain, amuse or generate buzz and publicity for a well-known brand (in this case, T-Mobile). The mobile-phone company pulled off a similar Trafalgar Square sing-along three months later, attracting nearly 14,000 people.

For the 2009-2010 broadcast season Nielsen estimates that the total number of television households within the U.S. (including Alaska and Hawaii) will be 114.9 million. This is an increase of 400,000 homes from last year and the smallest increase in the last 10 years. Nielsen also estimates that the number of Persons age 2 and above (P2+) in U.S. television households will increase slightly to 292 million.

Far too many of those mailings, emails and Facebook messages that companies send to their loyalty reward program members miss the mark, according to consumer survey research released by customer loyalty agency Direct Antidote, a LoyaltyOne company.

Curro Chozas – Associate Creative Director at Grupo Gallegos has been named the new President of the Círculo Creativo del Mercado Hispano. Prior to becoming President of the organization, Mr. Chozas was the Vice President of the organization.

In analyzing 10 markets so far this year, we found that they tend to fall into one of two buckets: fear-fueled and hope-fueled. The hope-fueled markets comprise what are considered the emerging economies: Brazil, India and China. These mind-sets are manifesting themselves in brand behavior. Download study here.

The Immigration Policy Center has compiled research which shows that immigrants, Latinos, and Asians are an integral part of South Carolina’s economy and tax base and are a growing share of voters in the state.