Advertisers grapple with reaching consumers with the right brand messages at the right time even when economic times are good. In an economic downturn, with the need to maximize the impact of marketing dollars, delivering effective advertising is even more critical.
Agency
Silva + Pardo Advertising selects Godoy & Oliva Group as its strategic business partner.
Silva+Pardo Advertising, a multi-platform communications agency focused in generating, building and consolidating successful and profitable brands all over Latin America, has opened their US headquarters in Miami and has assigned the Godoy & Oliva Group as its strategic business development partner for the US and Latin America.
Girard named Top 101 Most Influential Hispanic Leaders in America.
Gisela Girard, President and Chief Operating Officer of San Antonio-based advertising agency Creative Civilization and Chair of the National Association of Hispanic Advertising Agencies (AHAA), has been named one of the 101 Most Influential Leaders in Hispanic U.S.A. by Latino Leaders Magazine.
Volkswagen gives Young Soccer Players a Shot at the International Stage.
Volkswagen of America launched the Volkswagen Junior Masters, a 20-country, international youth soccer tournament. Created by Volkswagen AG, the international competition is the first of its kind in the U.S. One team will have the honor of representing the U.S. (and will enjoy an all expenses paid trip) at the Volkswagen Junior World Master Finals in May 2010 prior to the FIFA World Cup in South Africa.
Jobs Americans Won’t Do? A look at Immigrant Employment by Occupation.
This analysis tests the often-made argument that immigrants only do jobs Americans don’t want. If the argument is correct, there should be occupations comprised entirely or almost entirely of immigrants.
Multicultural Youth embrace their background & urge Marketers to do the same.
Today’s young multiculturals, or Young MCs, embrace their ethnic heritage and American upbringing – they enjoy their bilingual advantage and are proud of their roots. However, multiculturals still strive to be viewed as more than just a label of their ethnicity and the stereotypes that tend to follow. They consider themselves Ethnic Americans and look to companies, brands, and the media to help reflect those ideals.
Rodan & Fields Dermatologists launch national Hispanic Outreach Campaign.
Rodan & Fields Dermatologists, the clinical skincare brand developed by Stanford University-trained dermatologists Katie Rodan, M.D. and Kathy Fields, M.D., announce the brand’s official entrance into the Hispanic market.
Rebranding Branding.
An old yet dominant definition of branding is emotion-driven storytelling in which the brand works to attract and guide us by projecting a desired lifestyle. An established yet fringe definition of branding is storytelling inspired by the tangible qualities of the objects or systems the brand supports. This later definition and approach to branding reverses out of transcendent, emotion-based brand experiences and gives more responsibility to the customer’s intelligence to create the experience and meaning. What would our branded world look like if this approach was widely adopted? Rebranding Branding, a graduate thesis, explores this question.
Top companies shows more must be done to promote the value of marketing.
In the battle for company resources during the downturn marketing must do more to promote its contribution to the bottom line in the annual company report.
Dieste shares what it takes to develop a thriving marketing campaign.
Creating a winning marketing campaign requires extensive planning, a unique brand idea and a strong partnership between client and agency. Based on these pillars, Dieste Inc. and HP developed the HP Insider, an award winning multicultural marketing program. Launched in October of last year, the HP Insider has been recognized so far by the advertising industry with three prestigious awards.
