Today’s young multiculturals, or Young MCs, embrace their ethnic heritage and American upbringing – they enjoy their bilingual advantage and are proud of their roots. However, multiculturals still strive to be viewed as more than just a label of their ethnicity and the stereotypes that tend to follow. They consider themselves Ethnic Americans and look to companies, brands, and the media to help reflect those ideals.
Agency
Rodan & Fields Dermatologists launch national Hispanic Outreach Campaign.
Rodan & Fields Dermatologists, the clinical skincare brand developed by Stanford University-trained dermatologists Katie Rodan, M.D. and Kathy Fields, M.D., announce the brand’s official entrance into the Hispanic market.
Rebranding Branding.
An old yet dominant definition of branding is emotion-driven storytelling in which the brand works to attract and guide us by projecting a desired lifestyle. An established yet fringe definition of branding is storytelling inspired by the tangible qualities of the objects or systems the brand supports. This later definition and approach to branding reverses out of transcendent, emotion-based brand experiences and gives more responsibility to the customer’s intelligence to create the experience and meaning. What would our branded world look like if this approach was widely adopted? Rebranding Branding, a graduate thesis, explores this question.
Top companies shows more must be done to promote the value of marketing.
In the battle for company resources during the downturn marketing must do more to promote its contribution to the bottom line in the annual company report.
Dieste shares what it takes to develop a thriving marketing campaign.
Creating a winning marketing campaign requires extensive planning, a unique brand idea and a strong partnership between client and agency. Based on these pillars, Dieste Inc. and HP developed the HP Insider, an award winning multicultural marketing program. Launched in October of last year, the HP Insider has been recognized so far by the advertising industry with three prestigious awards.
T-Mobile help Hispanic by offering ‘Mobile Makeovers’.
T-Mobile USA, Inc. announced a new campaign dedicated to helping Hispanics save money on their wireless service.
Nondiscrimination in Advertising Sales Contracts
Letter to Federal Communications Commission regarding the appointment of a Compliance Officer for the advertising nondiscrimination rule.
MGSCOMM merges with Reynardus & Moya.
MGSCOMM merges with New York-based Reynardus & Moya. Estimated combined billings for MGS Advertising, a member of MGSCOMM Group of Companies, will now exceed $100 million.
Put on your Mexican Dancing Shoes.
Five-time GRAMMY award winner and Platinum recording artist Pepe Aguilar will launch the Pepe Aguilar Signature Collection this summer.
Kraft to adopt Smart Choices Program Nutrition criteria in advertising to Children.
Kraft Foods announced plans to become the first company to use the Smart Choices Program nutrition criteria to identify which products it advertises to children ages 6-11 in the United States.
2010 Plan: Time to Expand Marketing’s Role?
2010 holds the promise to be a banner year for marketers. Customers and prospects alike are reevaluating their definition of value and actively seeking new business relationships. What’s different?
Six Keys for Successful Price Planning in a Shaken Economy.
This white paper provides a roadmap for marketers to navigate through the new pricing environment – A ‘how to’ on successful Price Planning during these volatile economic times.
